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Apple's iPod has become an undisputed success story over the past two calendar years. Stock of the sleek palm-sized digital music players have been flying off store shelves during the holiday season, with many retail outlets throughout the United Kingdom and US citing short supply. However, with a base price of $299 for a 10GB model, Apple's iPod is not accessible to everyone.
In October, company CEO, Steve Jobs, acknowledged the pricey drawbacks of the iPod in an interview with Newsweek. "Weâd love to have a $100 iPod! We just donât know how to do it right now," Jobs said. "Weâre constantly trying to make cheaper iPods. Weâre working on the next step." According to the usual suspects, the 'next step' may come as early as January's Macworld Expo.
Rumors of the low-cost Apple iPods began to sizzle after successive reports from AppleTurns and MacRumors hit the Web earlier this month. According to an unconfirmed MacRumors report, a 2GB "mini" iPod has recently been making the rounds amongst industry insiders, and was noted to come in a variety of colors.
Although details are scarce, the low-cost players are said to feature a more restrictive set of capabilities, but fall below the $200 threshold. Sources say that Apple will continue its aggressive stance in the digital music sector with an introduction of the miniature pods in January of next year.
NewOrder helped contribute to this report.