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TiVo Inc. shares jumped more than 17 percent on Wednesday, fueled by speculation that Apple might make a try to buy the digital video recorder maker, Reuters is reporting. \"What we hear on the street is that Apple is interested in their business and that they are a takeout target,\" said analyst Steven Kroll Jr. of Monness, Crespi, Hardt & Co. \"TiVo\'s chief executive, Michael Ramsay, has said the company is not for sale. But with a market capitalization of only $300 million, analysts figure the company might be an easy target, perhaps from consumer electronics makers to media companies looking to bolster their video services.\"