In a statement provided to Macworld UK, Reed Expositions spokeswoman Clementine Tisserand confirmed the lack of keynote address at the annual Apple trade show — the largest of its kind in Europe.
"There will be no keynote at this year's show," she said, adding only that the decision not to offer a keynote was not made by the company she represents.
In the weeks and months leading up to previous Apple Expos, hopes and expectations of an appearance by the charismatic Jobs have often run high amongst the company's faithful. However, the Apple co-founder, for one reason or another, has failed to deliver a keynote address in Paris since 2003
In 2004, Jobs' scheduled keynote presentation was conducted by Apple vice president Phil Schiller after Jobs took leave from his duties at Apple in order to recuperate from pancreatic cancer surgery.
Jobs was also expected to present the opening keynote at last year's Apple Expo, but later changed his plans when several product launches failed to fall into alignment. Instead, Jobs used special media events in September and October to introduce new iPods and the company's fall Mac computer line.
This year's Apple expo is slated to run from September 12 - 16 at Porte De Versailles in Paris, France.
65 Comments
Holy Keynote, Batman!
Is this a first, or has he skipped out before?
We should just expect, then, that this is now the norm for the Paris expo.
Whoa, what does this mean?
I'm going for lunch, I expect to see some chill rumors conjured up to explain this news when I get back!
Whoa, what does this mean?
I'm going for lunch, I expect to see some chill rumors conjured up to explain this news when I get back!
Just chillax, dude.
Wow! So, my guess is either:
a) We won't see any new products announced at the Expo.
-or-
b) Any announcements would be made just prior to the Expo from the US (a week before the Expo would tie in to the "high security shipments due on 9/5" article from AI).
Other guesses?
--DotComCTO