Microsoft CEO Steve Ballmer says his company will not lose money on the sale of its Zune digital media players this holiday shopping season, but admits it won't make much money either.
Ballmer highlighted the open source movement and advertising as two alternative business models in which he believes Microsoft must focus its energies in order to compete effectively.
"In the case of open source, we couldn't adopt the business model. We adopted a competitive approach that so far has worked very well," he said. "In the advertising case, we can embrace that model. We don't have to sit here and say it's that bad."
"A third model," Ballmer said, "is that there are cases where software gets monetized through hardware. That's what an iPod is. iPod is a software thing. You just happen to collect the money on the hardware."
Ballmer said his company's upcoming Zune player fits into the hardware model because the value, if its successful, is all in the software. "It's in community [the ability to share music and pictures with other Zune users]," he said. "I want to squirt you a picture of my kids. You want to squirt me back a video of your vacation. That's a software experience."
"The truth is," Ballmer added, "if it makes money, it will be built into the gross margin on the hardware. We'll figure out how to make money on the community perhaps later though advertising or other means."
Microsoft Chief Executive Steve Ballmer | Photo Credits: AP
Asked how much money Microsoft will lose per Zune, Ballmer said, "None."
"Apple put the hammer down there, dropped the price [of its 30GB iPod] down to $249," he continued. "If they had been $299, it would have been nicer. They have the advantage of scale. So we're at $249, too. We don't make a lot of money, not to start out."
91 Comments
Wow I can totally picture saying that "Hey Jim, Let me squirt these photos of Maxim's top 100 women over to you."
WTF
"I want to squirt you a picture of my kids. You want to squirt me back a video of your vacation. That's a software experience."
The way Ballmer describes it, it sounds more like a "hardcore" experience than a "software" experience. Am I the only one uncomfortable with all this squirting going on?
Good to know I wasn't the only one puzzled with his choice of words...
Here's a great review of Zune by the way, dunno if anyone's already posted this - http://www.roughlydrafted.com/RD/Hom...974628809.html
uh:
1. Steve Ballmer--ugliest. guy. ever. i just want to punch his pimply face each time i see it. for no good reason.
2. the article was masterful doublespeak. in short, they *will* lose money, and are betting on software sales and "community" buy-ins to make up the difference.
3. "Apple has the advantage of scale"? wtf? Microsoft has access to production scales as big as the iPod, anytime they want.
4. the Zune-sucks-really-really-a lot. a lot. it sucks. much.
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