As it stands, Apple Computer hopes to introduce three new iPod models during the 2007 calendar year, AppleInsider has learned.
First and foremost is said to be a video-centric model that will either replace or supplement the aging fifth-generation iPod, though details of the two other models are unclear at this point.
Still, it could be some time before this much rumored "true video iPod" makes its debut, if at all.
People familiar with the matter tell AppleInsider that Apple chief executive Steve Jobs has so far been unwilling to commit the marketing and other resources necessary to bring the device to market.
That is, they say, until he can more adequately assess real-world reaction to the company's new iTunes movie service and iTV set-top box, following the release of the device early next year.
In a much overlooked statement issued by Apple vice president of Worldwide iPod Product Marketing Greg Joswiak in October, the exec did his part in attempting to reset expectations of further iPod announcements in the near term.
"The new iPod shuffle completes our all-new lineup of iPods for this holiday season and beyond," he said in a statement to members of the media when announcing availability of the company's most affordable iPod to date.
Over the next several weeks, Apple will become an increasing focus of the mainstream media as it attempts to get a lead on the company's plans for the annual Macworld gathering during the second week of January.
63 Comments
Do you think Jobs expected most of the movie studios to be aboard for this holiday season? It took the TV studios ta year to come aboard but that is a different market type altogether.
I bet one of the three is a phone....
why should apple be like every other company and break it if it's fixed? is there something inherently wrong with their current iPod lineup, so much so that it requires a complete revamp of their lineup? for what?
think about it for one second and hark back a year or two when people were clamoring for an iPod with an FM radio; with a satellite radio add-on; with a feature that could locate the nearest 17 iPods within a 3.5-mile radius; and so on. kind of lame features now, don't you think?
it's no wonder that jobs can sleep at night with all the crappy add-ons people have recommended, and that he has so vehemently prevented from contaminating a device that does one thing, and does it very, very well.
I bet one of the three is a phone....
What makes you think that? I haven't heard anything about Apple making a phone.
What makes you think that? I haven't heard anything about Apple making a phone.
Seriously. Where did he pull that one from?