AppleInsider StaffAccording to the second edition of CNBC's Holiday Central survey, some 8 percent of those polled expect said they expect to buy one of Apple Computer's iPod digital music players this holiday shopping season.
Assuming an average selling price of $159 per iPod, Apple stands to reap $2.7 billion in revenue from the sales of the players alone, CNBC reported on the its Monday edition of "Power Lunch."
The same survey found that only 3 percent of those polled plan to buy a Nitendo Wii or Sony PlayStation 3, while just 2 percent have their sights set on Microsoft's Xbox 360.
The findings suggest that for a second straight year, the iPod will be the top selling "must have" holiday gadget.
CNBC's prediction of 17 million iPods falls smack in the middle of various Wall Street analyst estimates, which range from 14 million to 20 million units.
Andrew Orr
Marko Zivkovic
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18 Comments
how many were going to get a zune?
Holy Crabcakes!
..'cause I don't think that the poll didn't ask how many of them were going to buy more than one iPod!
reinharden
Not to mention, that does not account for all the people who did not take the survey!
I think Microsoft was aiming for 1 million by what was it....June? Yup, Microsoft will be the leaders in the digital music arena any day now! I think it's safe to say Apple will sell more iPods in one quarter than Microsoft will Zunes in one [financial] year!
Hmm...you know, I didn't think hard about their numbers.
US population == 300 million. 8% of US population = 24 million.
Add in whatever random amount pleases you for the rest of the world.Of course, 8% of the US population is too high considering that not all 300 million of the US population are out of diapers. ;-)Anyway, no matter how you figure it, I still think they might be low on the number. Assuming Apple makes enough.
reinharden