Despite mediocre sales of its iPod high-fidelity speaker system during its first year on the market, Apple Computer is proceeding with plans to build a family of micro-acoustic devices for the living room.
Apple says the position will entail "loudspeaker enclosure design, passive and active filter design, transducer design, and design validation." More generally, the company said ideal candidates will be responsible for growing a team's "overall capability in the micro-acoustics field."
Earlier this year, it was rumored amongst insiders that Apple was prepping a smaller cousin to its $349 iPod-dockable Hi-Fi speaker system. The device, which was to cater to the sub-$199 iPod speaker market, failed to proceed beyond the test build phase, some said.
Since its introduction in February, the iPod Hi-Fi has garnered an approximate 8 percent share of the iPod speaker market according to NPD Group, good enough for fourth place behind similar but less costly solutions from Bose, Logitech and i-Fusion.
iPod Hi-Fi "mini" concept rendering
But when it comes to revenue share, Apple's Hi-Fi places second to only Bose, which sells a similar system for $299. That means the Cupertino, Calif.-based company is generating a steady stream of incremental revenue from sales of the rudimentary device.
When it reports results each quarter, Apple lumps sales of the Hi-Fi into category labeled "Other Music Related Products and Services." During the 2006 fiscal year, sales revenues from that category grew some 71 percent.
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Despite mediocre sales of its iPod high-fidelity speaker system during its first year on the market, Apple Computer is proceeding with plans to build a family of micro-acoustic devices for the living room.
Since its introduction in February, the iPod Hi-Fi has garnered an approximate 8 percent share of the iPod speaker market according to NPD Group, good enough for fourth place behind similar but less costly solutions from Bose, Logitech and i-Fusion.
But when it comes to revenue share, Apple's Hi-Fi places second to only Bose, which sells a similar system for $299. That means the Cupertino, Calif.-based company is generating a steady stream of incremental revenue from sales of the rudimentary device.
When it reports results each quarter, Apple lumps sales of the Hi-Fi into category labeled "Other Music Related Products and Services." During the 2006 fiscal year, sales revenues from that category grew some 71 percent.
[ View this article at AppleInsider.com ]
i'm not sure how this qualifys as mediocre sales.
Is Apple expected to vastly outsell every other product every time?
"Peruses?"
I think you mean "Persues."
You can't peruse interests...
-Clive
(damn. missed first post. I was being too much of a smart-ass.)
If they can incorporate their airtunes inside the iPod Hi-fi
http://www.apple.com/airportexpress/
this will be a great idea. You can play all your song you have in iTunes wirelessly. This will be an advantage on competitor.
Also AM/FM of course.
Also AM/FM of course.
Or even better: Skip AM/Fm altogether! Who needs ad ridden airwaves that mostly play Top 40 crap anyways when one has 24/7 internet access?
i'm not sure how this qualifys as mediocre sales.
Is Apple expected to vastly outsell every other product every time?
My thoughts exactly.
Only introduced 9 months ago, it is already number 4 overall and number 2 behind Bose in the $300 range. People have seriously unrealistic expectations of Apple products.