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Mac OS X key to Apple's consumer electronics strategy

Apple Computer plans to leverage one of its most vital assets as it accelerates its assault on the consumer electronics markets.

People familiar with the strategy tell AppleInsider that the Cupertino, Calif.-based company has been developing an operating system based on the core technologies of Mac OS X for use with embedded devices.

Apple intends to integrate the software on a couple of devices beginning early next year, those people say, while more comprehensive plans call for it to form the bedrock of a jaw-dropping device not due to hit the market until the following year.

By leveraging the underpinnings of Mac OS X, Apple is striving to deliver with its consumer electronics products the same flawless digital media experience enjoyed by the approximate 20 million people who use the system on Macs worldwide.

The commonality of the underlying software will also unlock expansive interactive capabilities between the company's electronics devices and its PCs, further fortifying its industry leading integrated model and software advantage.

One of the first Apple devices rumored to draw from the new system is the company's forthcoming iPhone. Sources have maintained that Apple plans to ship the handset on time next quarter despite a flurry of doubt from members of the analyst community.



67 Comments

mr. me 22 Years · 3219 comments

Quote:
Originally Posted by AppleInsider

...

One of the first Apple devices rumored to draw off of the new system is the company's forthcoming iPhone. ...

Earth to AppleInsider: The iPhone is a Linksys product.

splinemodel 22 Years · 7110 comments

Whatever, this article is about embedded Mac OS X. . .

If Apple were open with it (which they probably won't be) it could have a monstrous impact on the embedded industry. Right now, there is the embedded Linux camp and the WinCE camp. support for rich graphics has traditionally been the reason why people use WinCE at all. An embedded Mac OS X would tear into WinCE sales, and would likely bury Qtopia in the space of a year.

In all honesty, I think embedded Mac OS X could come to dominate the smart phone market very quickly -- if Apple lets it free.

techno 20 Years · 737 comments

Steve Jobs is worth every one of those 100 pennies per year, oh and the jet too. His vision not only saved the company upon his return, it has poised the company to topple goliath. Don't laugh and say there is no way, Microsoft is too big. Just as civilizations have crumbled throughout history, so will MS. Few living in the moment could expect the walls to come down.

mobius 18 Years · 378 comments

Quote:
Originally Posted by AppleInsider

...One of the first Apple devices rumored to draw off of the new system is the company's forthcoming iPhone.

The word from is all too often being replaced by this cumbersome abuse of the English language.

Publishers should be aware of this encroaching bastardisation and avoid it, or any others for that matter.