Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

"Lights Camera Apple" invite issued for NAB event

Apple Inc. has started to invite video production professionals and members of the media to a special event at next month's National Association of Broadcasters Conference in Las Vegas.

"Lights Camera [Apple logo]," reads a digital invite distributed by e-mail. "Please join us for a special presentation at NAB in The Venetian Hotel and Casino on Sunday, April 15, at 11:00 a.m."

The Cupertino-based Mac maker is expected to use the gathering to introduce a new version of its its Final Cut Pro video editing software and possibly unleash an Octal-Core Mac Pro workstation that has been sitting idle in its labs ever since development wrapped several months ago.

Apple has used past NAB events to update Final Cut Pro, introduce new notebooks and launch Soundtrack, its professional audio editing software.

Although Apple plans to take over Venetian Ballrooms A through E, seating for the April 15th invitation-only event is said to be extremely limited.

A reception will follow the presentation.



52 Comments

blingem 18 Years · 81 comments

omg, forget the quad or octo whatever. I want a MB update, STAT!

mgkwho 18 Years · 165 comments

Does this mean we shouldn't expect anything major until the 15th? Nothing today...so that means Apple will go more than 5 months without a hardware update if they don't release something before NAB.

March 27th, April 3rd & 10th are the only Tuesdays before NAB Sunday.

-=|Mgkwho

stuckis 17 Years · 1 comment

Sometimes you wonder which way the news is taking. I have seen this exact invite four days ago on this german apple-newspage:

http://www.macnews.de/news/98331.html

... and remember myself thinking "Hey, I must have read this over on appleinsider..."