Katie MarsalApple on Thursday released a minor update to iTunes and also vowed to offer Apple TV and iTunes users the treat of a low-cost movie rental each week.
The fix also improves compatibility between iTunes and a networked Apple TV running the version 2.0 upgrade, Apple says.
Separately, Apple has also begun informing subscribers to its e-mail newsletters that it will offer a selected movie title each week at a 99-cent price, or a third of the price of a back catalog, standard-definition title. The first title is The Hours.
The movie's special pricing takes effect each Thursday and lasts until the following Monday, giving customers the opportunity to finish downloading and playing the movie before the weekend ends.
Apple has regularly offered discounts on music with its free weekly tracks, but until now has not supplied a regular discount on videos.
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44 Comments
Oh, dear. These are desperation moves. Not good times ahead for Apple (short to mid term anyway).
Once customers get used to discount pricing, it's impossible to go back.
Oh, dear. These are desperation moves. Not good times ahead for Apple (short to mid term anyway).
Once customers get used to discount pricing, it's impossible to go back.
Sorry, I don't agree, especially when they're only discounting ONE movie a week. Seems like a really good idea to get people to take the plunge and try the service out.
Apple has had free and discounted music tracks for years, doesn't seem to hurt the business any.
Sorry, I don't agree, especially when they're only discounting ONE movie a week. Seems like a really good idea to get people to take the plunge and try the service out.
Apple has had free and discounted music tracks for years, doesn't seem to hurt the business any.
I agree. This is a great idea. A great way to get poeple to try it out and see how easy it is to rent a movie.
Good idea to have 99 cent specials...you'd think the owners of old movies would cooperate and reduce prices on some of their old titles that otherwise wouldn't command much attention.
As for not being able to go back, nonsense, itunes regularly offers a free song of the week or a free video or tv show, sometimes great sometimes not so great, but it hasn't stopped them from sell 4 billion songs.
I hoope one of the "bug fixes" will finally allow me to sync iCal to my 3G Nano.