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While many new iPhone 3G owners have griped that the device's occasionally yellowish hue is evidence of a defect, Apple has now gone on record to say that the tint is a deliberate choice to improve overall usability.
The original screen was too cold and slightly murkier, Borchers adds. In AppleInsider's experience, the new panel should also help improve visibility outdoors, where contrast and overall brightness are both important factors.
This notably doesn't affect color shifts at wide viewing angles, which are a symptom of certain LCD panel types that show either blue or yellow depending on the point of view.