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Apple iPhone controls over 66% of all mobile web use

In its first detailed look at web market share for cellphones, a research firm has found that Apple's iPhone represents a staggering 66.61 percent of mobile traffic while its competitors have only just gained a foothold.

Net Applications' February results show the iPhone operating system having managed over nine times the usage of its next smartphone competitor, Windows Mobile, which had just 6.91 percent of the traffic measured across tens of thousands of sites.

Other smartphone platforms haven't fared any better, according to the metrics. Google's Android and Symbian were both locked in a tie for 6.15 percent. Research in Motion's email-centric BlackBerry OS was used less often at just 2.24 percent and was even outmatched by PalmOS devices, which represented 2.37 percent of cellular web use last month.

Why the particularly wide gap exists between Apple and its rivals hasn't been explained. However, the data backs up AdMob findings which showed the iPhone getting half of all US smartphone traffic and a third of smartphone use worldwide during the month before. The use has previously been credited to a spike in Apple device ownership after the holidays as well as to the relative strength of the Safari web browser.


Mobile web market share for February 2009.

Even with such a discrepancy, Net Applications noted that the achievements of Android and BlackBerry OS are significant; Android wasn't even available before October and so gained in four months the web share that took Symbian years to achieve.

The news may have to placate Apple fans given a fairly stale month in desktop-class operating systems. Windows has reclaimed a small portion of its steadily declining share and climbed a fifth of a point to 88.42 percent, while Mac OS X share has backed down from its all-time high in January to 9.61 percent.

And compared to all operating systems, the iPhone still has the same 0.48 percent of the web — making its usage still very small in comparison to that of the larger computing world.



58 Comments

jeffdm 20 Years · 12733 comments

Quote:
Originally Posted by AppleInsider

And compared to all operating systems, the iPhone still has the same 0.48 percent of the web -- making its usage still very small in comparison to that of the larger computing world.

I think that's probably a pretty good percentage considering the number of iPhones in use vs. number of computers in use.

hill60 16 Years · 6976 comments

This is hardly a fair comparison...

...all those other phone's are stuck at the first site waiting for the Flash to load!

ksec 18 Years · 1502 comments

That is good. So every company who wants their Website to be viewable on mobile will have to consider Saferi. ( Which is like the IE on mobile market )

This promotes Web Standard, and in the end helps Saferi on the desktop

ihype 15 Years · 3 comments

I wonder if AdMob could distinguish between iPod Touch Safari and iPhone. While I don't want to argue about it on this forum, it's an interesting note to make that iPod Touch's Safari is commonly grouped into these results.

Not that I'm bashing here, but with the amount of iPhonies I've seen who own the phone but have no data plan, it means that mobile Safari has gained traction as a Wifi browsing device more often than not.

fraklinc 17 Years · 244 comments

That number is just going to keep getting higher and higher now that mobile safari has finally stop crashing with the new firmware. The only thing in their way is Palm new WebOs which looks pretty solid but you never know, WM6.5 is pretty much same old sh*t.