Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

'Ultrabook' makers squeezed by Apple's control of metal chassis supply

Long known as a master of the supply chain for overseas components, Apple has reportedly out-muscled the competition for yet another crucial element of its products: unibody metal notebook chassis.

Intel and its partner PC makers have been "aggressively searching" for new materials to build chassis for the chipmaker's thin-and-light "Ultrabook" design. According to DigiTimes, companies have been forced to seek alternatives because Apple already controls most of the "significantly limited" capacity.

The most popular choice for Ultrabook designs is said to be magnesium-aluminum chassis, ideal for creating a notebook less than 0.8-inch thick. But a unibody magnesium-aluminum chassis requires expensive "CNC lathes," of which capacity is constrained.

Because CNC lathes are so expensive, the number of companies that can provide components to PC makers are limited. Together, Foxconn and Taiwan's Catcher Technology reportedly have more than 10,000 CNC lathes for metal chassis production.

Both of those companies are said to supply unibody shells for notebooks to Apple, which leaves Ultrabook makers competing for remaining capacity from the companies.

As a result, Intel and its partners are said to be exploring the use of fiberglass chassis instead of magnesium-aluminum. The report said that three PC makers have already decided to adopt fiberglass for their Ultrabooks.

A segment of fiberglass is said to be between $5 and $10 cheaper than a magnesium-aluminum one, and an entire notebook could see $20 in savings on the production end with the use of fiberglass. That could equate to savings of $50 to $100 at retail, according to Taiwan fiberglass maker Mitak Precision.

The DigiTimes report comes on the heels of another story which indicated that Ultrabook makers are struggling to compete with Apple's MacBook Air pricing. Intel hopes to sell Ultrabook systems for less than $1,000, but some of the first models set to become available are well above that price threshold. For example, Asustek's 13.3-inch UX31 is set to cost $1,600.

Intel's Ultrabook design is a direct response to Apple's popular MacBook Air lineup. It calls for systems to retail for less than four figures, and sport form factors that are no more than 20 millimeters thick, with "tablet-like features" in a "thin, light and elegant design."

Last month, Apple updated its MacBook Air lineup, adding Intel's latest-generation Sandy Bridge processors, backlit keyboards and the new high-speed Thunderbolt port. The entry-level $999 model has proved so popular that it prompted Apple to discontinue its white legacy MacBook, which was previously sold at the same price point.



156 Comments

MacPro 18 Years · 19845 comments

Yet another example of sheep having to copy Apple! Jeez will it ever end? Good luck with heat dissipation with fiberglass not to mention durability and the look and feel. BTW this reminds me, I wonder what happened to Apple's Liquid Glass venture?

dlux 16 Years · 666 comments

Actually, it's 'CNC mill', not lathe, but carry on...

e1618978 21 Years · 5921 comments

it isnt a coincidence that Apple has all that production - those milling machines probably were bought specifically to service the Apple demand. I doubt that CNC chassis milling was a very big business before Apple decided to make the Macbook Pro that way.

This is more a measure of Intel's confidence than Apple's dominance - I'm sure that Foxconn would be willing to buy more CNC machines if Intel signed a 10 year supply contract with penalty clauses for termination.

island hermit 14 Years · 6214 comments

WTF?!?! PC notebooks are trying to compete with Apple price points (and can't)?! At what point did the tables turn and where the fuck have I been?!!

bsimpsen 14 Years · 401 comments

Quote:
Originally Posted by digitalclips

I wonder what happened to Apple's Liquid Glass venture?

I've been wondering this too. One of the claimed benefits of the Liquid Metal technology was the ability to injection mold it to final tolerance, complete with an attractive surface finish. Apple has an exclusive license on this technology in the CE space. If it works and works well, it would be yet another distinguishing characteristic of Apple products that's hard to copy.