Netflix announced the change on its blog on Wednesday, informing users that they can now sign up for Netflix directly on their Apple TV, and pay for the subscription service through their iTunes account. The seamless sign-up and billing experience is available both on the new Apple TV to be released next week, as well as the second-generation model after a software update.
The new sign-up and billing are available in all territories where Netflix is available, including the U.S., Canada, Latin America, the U.K. and Ireland.
In addition, when users upgrade to the new third-generation Apple TV next week, they'll be able to access "thousands of hours" of streaming content in 1080p high-definition. The streaming content is also accompanied by Dolby Digital 5.1 audio.