The announcement came on Apple's official developer center in a brief statement. It means that developers can earn an extra 10 percent share from using Apple's own mobile advertising network, dubbed iAd.
Developer Advertising Services Agreement Update
We have made the following changes to the Developer Advertising Services Agreement for the iAd Network, effective immediately.
Apple's iAd service has struggled since it launched in 2010. In February, one report claimed that Apple was considering a number of changes in an effort to rekindle interest in the mobile advertising platform.
Options that were on the table for Apple at the time were reducing the minimum campaign amount, adjusting its fees, and increasing developer revenue share. The latter was officially adopted by Apple on Sunday.
Advertisers can now spend as little as $100,000 to initiate mobile campaigns, down from a $300,000 threshold that went into effect last July. The current minimum represents just a fraction of the lofty $1 million minimum when the service launched in 2010 and the $500,000 entry price from last February.