AppleInsider Staff
Pulling from a random phone sampling of 1,007 U.S. adults, the poll saw 82 percent of respondents view Google in a favorable light compared to Apple's 74 percent. Facebook and Twitter trailed the pack with 58 percent and 34 percent, respectively.
Google has followed up its vast lead in internet search and advertising with online and mobile technology software, among an array of other initiatives.
"Google has followed up its vast lead in internet search and advertising with onlineand mobile technology software, among an array of other initiatives," pollsters found. The report goes on to note Google's side initiatives like Project Glass, the augmented reality heads-up display device currently in beta testing, add to the company's popularity.
Interestingly, Apple's traditionally fervent proponents were outdone by Google supporters as 53 percent of those polled exhibited a strong favorable impression of the Mountain View, Calif., company. The number is 16 points higher than Apple's score of 37 percent. Only 5 percent found Google to be somewhat unfavorable, compared to Apple's 8 percent. Both companies received a 4 percent share of strongly unfavorable responses.
Speaking to the demographics polled, 31 percent of respondents felt unprepared to pass judgement on Twitter while Google, Apple and Facebook were more well-known and only saw 10 percent, 14 percent and 14 percent of "no opinion" responses, respectively.
Among households making $100,000 and above, the favorability of both Google and Apple skyrocketed to 93 and 91 percent, respectively. Of those under 30 years old, the numbers remain steady for Google with 92 percent, but Apple takes a hit and drops down to 81 percent.
The affluent find Google and Apple most favorable, though among young adults the points skew toward the search giant, leaving the iPhone maker 34 points behind.
The survey was conducted by Langer Research Associates on behalf of ABC News and has a 3.5 point margin of error.
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Malcolm Owen
Stephen Silver
Charles Martin
Amber Neely
Christine McKee
67 Comments
And? So what?
Most common people don't even know that Google is ruthless marketing and advertising company. Nor do they realize that Google is involved in Android. They look at Google as just a nice free search engine start up company funded by venture capital. I seriously doubt even 1% of people polled know anything about Project Glass or the driverless car stuff. I don't think that would have anything to do with this poll.
Apple, on the other hand is sometimes viewed as a pricy elitist luxury item maker which has the potential to be off putting to some lower/middle income people. You know the people who answer the landline phone around dinner time. Most savvy tech people only have cell phones which are off limits to random calling.
Edit: Also funny how Microsoft didn't make the cut of Top Four Tech Companies.
And? So what?
"Told you! Apple's not on top, so it doesn't matter to you Apple fanboys, and with Google in charge, it's even worse for you people!"
Most common people don't even know that Google is ruthless marketing and advertising company. Nor do they realize that Google is involved in Android. They look at Google as just a nice free search engine start up company funded by venture capital. I seriously doubt even 1% of people polled know anything about Project Glass or the driverless car stuff. I don't think that would have anything to do with this poll.
Apple, on the other hand is sometimes viewed as a pricy elitist luxury item maker which has the potential to be off putting to some lower/middle income people. You know the people who answer the landline phone around dinner time. Most savvy tech people only have cell phones which are off limits to random calling.
In the higher income brackets both Apple and Google were viewed very favorably, but Google was still number one even in that group.
I am a bit surprised with the results tho, probably because so many posts here state people don't trust Google. It would appear that's not necessarily true.
Until people realize Google sells your Internet usage behavior for a living.