AppleInsider Staff
According to a new near-realtime tool launched by online ad network Chitika, over 71 percent of all mobile traffic originated from an iOS device in the last 24 hours, compared to Android's 23 percent.
Since the Mobile Dominance Tracker was announced on Apr. 19, Android impressions haven't surpassed one third of the traffic monitored while iOS has reached as high as 80 percent.
The system works by compiling operating system data from unique impressions seen on the firm's ads across its network of over 200,000 websites, though the official sample size is unknown. This raw data is then translated into both a rolling 24 hour pie chart and a line chart that breaks down usage by hours. To ensure continuity, the firm employs a six hour delay before posting results.
Android is still leading the mobile market and recent numbers from Nielsen see Google's OS taking a steady 48 percent share of the market. Apple has been catching up and now holds a 43 percent stake at the expense of RIM's BlackBerry and other smaller smartphone operating systems.
Chitika Insight's Mobile Dominance Tracker gives iOS a commanding lead in mobile usage. | Source: Chitika
Charles Martin
Malcolm Owen
William Gallagher
Christine McKee
Wesley Hilliard
36 Comments
Seems to me that people are using their Android smartphones as regular phones and somehow enjoying paying $30 a month for something they don't use.
Non AI version of this story: "iOS is a data hog; costs users thousands"
;)
...or the principal 3G/4G use of an Android is to tether to a laptop.
Android users don't care because they are too busy multi-tasking 40 stock and weather widgets. Exciting stuff.
And where is Microsoft? No where to be found. I'll bet Steve Ballmer blows a head gasket when he sees these reports. In fact, I haven't heard much out of Steve Ballmer in the news, he is awfully quiet these days. I guess they don't have much to discuss.