Ticketing company to use iOS 6 Passbook at Columbus Zoo, other attractions

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Another name has joined the list of companies that will support Apple's new Passbook application in iOS 6: attraction ticketing provider Accesso.

Accesso announced in a press release highlighted by Coaster Buzz that it will be one of the first travel industry suppliers to support Passbook. Customers will be able to import ticket purchases from attractions including the Columbus Zoo and Aquarium, as well as 11 Cedar Fair Entertainment theme parks.

"Mobile commerce has become a vital sales strategy for theme parks and other attraction venues, not to mention a guest expectation," said Steve Brown, chief executive of Accesso. "We know iPhone users will be eager to leverage this dynamic new technology so we worked aggressively to integrate with the new operating system well in advance so that our clients and their guests can begin leveraging Apple's new Passbook feature from day one."

Passbook is one of the hallmark features of iOS 6, which is set to be launched on Wednesday, and will also come preinstalled on the new iPhone 5 that will debut in 9 countries this Friday. The application will act as a sort of digital wallet, collecting store cards, discount coupons, airplane boarding passes, movie tickets, and tickets to sporting events, among other items.

Apple has not provided a detailed list of companies that will support Passbook, but a number of companies have been shown in demonstrations of iOS 6. Last week at the iPhone 5 unveiling, Apple revealed that Delta, Starwood Hotels and Ticketmaster are on board.

Also expected to support Passbook are American Airlines, United Airlines, Amtrak, W Hotels, Target, Starbucks, Sephora, and Apple's own retail stores.


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