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Teardown reveals iPad mini yields 43% gross margin for Apple

Source: IHS iSuppli via AllThingsD

Last updated

In a teardown of Apple's new iPad mini over the weekend, IHS iSuppli analysts found the base 16GB Wi-Fi only model to cost about $188 to build, meaning the device could yield a gross profit margin of 43 percent, depending on variable factors like shipping costs.

By factoring Apple's $188 bill of materials, or BOM, and manufacturing costs against the low-end 16GB Wi-Fi version's $329 price tag, it can be concluded that the unit is netting the company 43 percent margins on the high end.


The teardown, as reported by AllThingsD, also found the 32GB and 64GB iterations to cost Apple an additional $15.50 and $46.50 in storage, respectively, bringing profit margins for those models up to 52 percent and 56 percent.

The flash memory found in the test unit was determined to be from South Korean chipmaker Hynix, while Japan's Elpida provided the system memory. These components were previously purchased from Samsung, however Apple appears to be diversifying its supply chain to include smaller manufacturers, a move most recently seen in the iPhone 5.

Besides the configurable memory options, the firm found the mini's 7.9-inch display and corresponding components to cost around $80, representing about 43 percent of the total BOM. It was previously reported that the panels being sourced from LG Display and AU Optronics are using GF2 technology, which raised per unit costs due to manufacturing challenges. IHS analyst Andrew Rassweiler said the price should come down as production of the thin screens normalizes.

Rassweller noted the usual lineup of chips seen in other iOS devices made their way into the mini, including Cirrus Logic audio silicon, STMicroelectronics accelerometer, and a Murata-assembled wireless communications package holding chips made by Broadcom.



72 Comments

tallest skil 14 Years · 43086 comments

Originally Posted by AppleInsider 
Teardown reveals iPad mini yields at least 42% gross margin for Apple

 

Nope.

bsenka 17 Years · 801 comments

iSuppli only lists the cost of the bucket of parts. They don't understand the R&D, they don't know what the QC is like at those plants (how many get rejected). What's the failure rate on the aluminum enclosures, for instance (both the milling and the assembly)? What are Apple's costs related to marketing and distribution? I ordered mine with free shipping, how much does that cost?

shameer mulji 12 Years · 217 comments

Quote:
Originally Posted by Tallest Skil 

 

Nope.

Close. If starting BOM is $188, then subtract that from $329 & you get a difference of $142.  $142 is approximately 43.16% of $329.  That's a decent starting gross margin.

mitchell_pgh 16 Years · 79 comments

This is simply a raw parts cost, nothing else.

seanorse 12 Years · 22 comments

If the sales numbers are below expectations Monday this would give some wiggle room to lower the price. Holiday sale time soon.