AppleInsider Staff
Amazon's Kindle platform saw its biggest sales day ever during the "Cyber Monday" shopping event, though the online retailer still refuses to disclose any actual sales data.
In a press release issued on Tuesday, Amazon boasted that Cyber Monday 2012 was the "biggest day ever for Kindle sales worldwide." Sales were boosted in particular by a $129 price for the Kindle Fire.
The top four spots on Amazon's worldwide best sellers list have been Kindle e-readers and Kindle Fire models since the product lineup was revamped nearly three months ago. And nine of the top 10 best selling products on Amazon since Sept. 6 have been Kindles, Kindle accessories and digital content.
"Kindle e-readers and Kindle Fires have held the top 4 spots on the Amazon worldwide best sellers list since launch, and that was before the busiest shopping weekend of the year," said Dave Limp, Vice President, Amazon Kindle. "We’re excited that customers made this Black Friday and Cyber Monday the best ever for Kindle worldwide—Cyber Monday was the biggest day ever for Kindle sales, and we’re looking forward to millions of customers opening a new Kindle this holiday season."
Amazon has repeatedly bragged about sales of the Kindle lineup, and even claimed in August that the Kindle Fire accounted for 22 percent of the U.S. tablet market. But Amazon has failed to publicly state how many units it has sold of any device in its Kindle lineup, which includes e-ink readers and touchscreen tablets with color LCD displays.
Amazon is believed to make very little, if any, money off of its Kindle lineup, instead aiming to undercut competitors and expand its lineup in an effort to tie customers into the online retailer's vast ecosystem of digital content.
Charles Martin
Malcolm Owen
William Gallagher
Christine McKee
Wesley Hilliard
52 Comments
And without sales numbers, no one knows diddley-do. But a $129 Kindle sounds great - until it's delivered.
No sales figures = third place at best...
The more Kindles amazon sells, the more $ Amazon is losing! Love Amazon but there's a flaw in Jeff Bezos' equation.
I think Returns Wednesday will be big for non-iPads too. (A Kindle IS great as an e-reader, but not so great at other things, and not AS great an e-reader as an iPad, which has Kindle plus other book sources... plus an unmatched library of quality apps. Still, if a simple e-reader is most of what you want, and you don%u2019t care that it falls short in other areas, a Kindle%u2019s price is right.)
The Kindle PaperWhite is very nice, I bought one for my Daughter. For reading books, certainly novels, it is the best option out there right now. As a general purpose tablet it is not so good. Now at the $119 it is WIFI only and has the adds. I expect a lot of non-kindle users will get that model, users of old Kindles are much more likely to move up to the $200 model with no adds and 3G wireless, you pay $60 for 3 or 4 years of 3G coverage (depending on how long you use the Kindle actively), compared to $15/month for the iPad.