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Cook admits love of 'Jetsons,' but little else to NBC about potential Apple television

Brian Williams of NBC admitted it was "frustrating" trying to pry answers from Apple's elusive CEO Tim Cook, particularly when the two discussed the possibility of an Apple television.

In an effort to find out what might be in Apple's pipeline, Williams asked Cook about the progress of technology and what might be to come. Cook recalled when he was a child and a fan of the animated TV show "The Jetsons," a program that fantasized about the potential technology of the future."

"I loved 'The Jetsons,'" Cook said on NBC's Rock Center Thursday night. "We're living the Jetsons with this."

Attempting to get more out of Cook, Williams noted that Apple's FaceTime video chat is straight out of "The Jetsons," but "television is still television."


Cook would only go as far as to say that the television set was an area of "intense interest" for Apple, but smiled when he noted that he couldn't say "more than that."

Williams then employed a different approach, asking Cook to finish a sentence: "Ten years from now, Americans will be amazed that they ever…" But again, Cook declined to take the bait.

"Our whole role in life is to give you something you didn't know you wanted, and then once you get it, you can't imagine your life without it," he told Williams "And you can count on Apple doing that."


The two also spent some time discussing a bit about Cook's personal life, revealing that he — like Apple co-founder Steve Jobs — is a big fan of Bob Dylan. The program also noted that U.S. politician Bobby Kennedy was his hero growing up.

Cook also revealed that he works out to keep stress away, and is in the gym by 5 a.m. every morning. He said that if he has the free time, he enjoys going to a national park.

"These are things that calm my mind and allow me to think clearly," he said, "and so that's what I do."