Kevin Bostic
In Apple's quarterly conference call on Wednesday, CEO Tim Cook said that the company's Apple TV set-top box continues to sell well and characterized the television segment as a space where "there's a lot we can contribute."
Asked about Apple's intentions with regard to the TV market, Cook avoided tipping any products in the pipeline, but assured listeners that "in terms of the product we sell today — Apple TV — we sold more than we've ever sold in a quarter."
This past quarter, Apple sold two million of its Apple TV set-top boxes, up 60 percent year-over-year.
"What was a small niche at one time," Cook said, "has a lot of people who love it."
Cook has previously hinted that Apple was preparing to redefine the television set, much as it has the cellular phone, but on the call he declined to give any further input on what Apple may be working on in the television sector.
"I have said in the past it's an area of intense interest for us, and it remains so. There's a lot we can contribute in this space, and we'll continue to pull the string and see where it leads."
William Gallagher
Christine McKee
AppleInsider Staff
Chip Loder
Malcolm Owen
33 Comments
Network Attached iTunes Libraries, guys. NaiTL.
It would take an iOS update on Apple TV and a firmware update to your AirPort lineup to do. But then we wouldn't need a computer on and iTunes running to be able to see your local iTunes Library on an Apple TV. And then that same library could be seen on any computer connected to that network!
Come on, Apple!
Apple R&D all wrapped up tight like a sealed bottle. I bet Samsung is pulling their hair out wondering when they can finally find out what they'll be copying next.
[quote name="Tallest Skil" url="/t/155600/cook-coy-on-apple-tv-theres-a-lot-that-we-can-contribute-in-the-space#post_2263516"]Network Attached iTunes Libraries, guys. NaiTL. It would take an iOS update on Apple TV and a firmware update to your AirPort lineup to do. But then we wouldn't need a computer on and iTunes running to be able to see your local iTunes Library on an Apple TV. And then that same library could be seen on any computer connected to that network! Come on, Apple! [/quote] Having a central hub for media, backups, and a centralized updates server would be great.
Network Attached iTunes Libraries, guys. NaiTL.
It would take an iOS update on Apple TV and a firmware update to your AirPort lineup to do. But then we wouldn't need a computer on and iTunes running to be able to see your local iTunes Library on an Apple TV. And then that same library could be seen on any computer connected to that network!
Come on, Apple!
I would love that. It would be great if an Apple TV or a Time Capsule could serve media to all of my devices.
The main issue with an AppleTV is its a US'centric product. Not apples largest market.