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Microsoft Surface RT & Pro estimated to have sold 1.5M units total

Microsoft's answer to the iPad, the Surface RT and Surface Pro tablets, have stumbled out of the gates, moving just 1.5 million units since launch, according to a new report.

Of that 1.5 million, the Surface RT, launched in October, accounts for 1.1 million, Bloomberg reporter Dina Bass tweeted on Thursday. Surface RT is meant, along with other Windows RT tablets, to be a lower-cost alternative to Apple's iPad, which moved 23 million units last quarter.

The Surface Pro, which runs a full version of Windows 8 and is compatible with legacy Windows applications, has moved just under half a million units in the weeks since its January launch. Microsoft markets the Surface Pro as more of a laptop replacement than a consumer tablet, and it is priced accordingly.

When the software giant introduced its first major foray into computing hardware last summer, a number of its hardware partners were less than thrilled at the prospect of having to compete with the company that supplies them with an operating system. Microsoft attempted to assuage OEM fears by assuring them that the Surface was meant more to demonstrate potential form factors that they could emulate, not as the opening salvo of a hardware struggle.

Since introducing the tablets, though, the company has expanded the team working on Surface hardware, with job listings hinting at a next generation of the device. There have also been rumors that Microsoft is working on a 7-inch version of the device to compete with the iPad mini. That version, according to some reports, may feature connectivity with Microsoft's successful Xbox 360 video game console.

No matter the sales of its Surface devices — which are said to be at or near the top among Windows 8 computers — it appears that Microsoft is not looking to exit the hardware segment any time soon. Company representatives have revealed previously that the company will keep trying to market the tablets until they find a winning strategy.



73 Comments

tdmelvin 16 Years · 36 comments

"Company representatives have revealed previously that the company will keep trying to market the tablets until they find a winning strategy." Translation? "We'll try and sell these damn things if IT KILLS US!"

chandra69 13 Years · 634 comments

1.5M units total ? Should we laugh? Or, should we re-read the article? Come on! Not possible.

ghostface147 16 Years · 1628 comments

I played with one at best buy yesterday.  It wasn't bad, it wasn't great.

anantksundaram 18 Years · 20391 comments

LOL. Remember all the breathless 'iPad killer' nonsense from tech press last October!?

 

What a bunch of dweebs (I mean the technorati too).

gazoobee 15 Years · 3753 comments

Woah! The RT is crap but I expected a lot more than that to like the Pro. And these numbers are probably half channel filling and not real sales at all too. I think someone needs to start a "Steve Balmer will be fired ..." countdown clock or something.