Neil Hughes
A new analysis of iPad user data has revealed some interesting trends among Apple product owners, including the fact that the landscape orientation may be more popular than portrait.
In the first edition of its new monthly usage report, Onswipe revealed that, among the users it tracks, 59.8 percent prefer landscape mode, while the remaining 41.2 percent choose portrait. The data comes from 127 million users served over the last two years by its media publishing platform.
The iPad remains the dominant platform among tablet users tracked by Onswipe, accounting for 94.1 percent of traffic. Amazon's Kindle Fire comes in second with just 4.1 percent, while Android tablets are 1.8 percent.
The data also shows that tablet and iPhone users are most likely to be on their device at 10 p.m. on Mondays, Tuesdays and Wednesdays. Traffic from mobile devices gradually grows throughout the day before peaking at 10.
iPad users also read far more website content than iPhone users, Onswipe found, with Apple's tablet accounting for 223 percent more page views per visit.
And while social platforms such as Facebook and Twitter are popular, the data shows that iPad users still prefer e-mail as the top method of sharing. E-mail's 54.8 percent of sharing easily topped Facebook's 28.9 percent, Twitter's 13.3 percent, and Pinterest's 3 percent.
Search was also found to be a better generator of traffic than social media by Onswipe, accounting for 32 percent more engagement. In all, search made up 19 percent of traffic, while social was 14 percent.
Among traffic generated by social referrers, Facebook was again the clear leader, accounting for 45.3 percent of visitors. Twitter followed in second with 18 percent, while Pinterest links were third with 12 percent. Taking fourth was Reddit with 8.2 percent, and StumbleUpon came in fifth with 6 percent.
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53 Comments
This is relatively bad news for the platform in that it shows that most users would be using it for trivial almost recreational uses as opposed to using it for work. More important would be the trend however, so tracking it on a year to year basis would be far more informative than this one snapshot.
[quote name="Gazoobee" url="/t/158236/ipad-users-prefer-landscape-mode-late-night-browsing#post_2352400"]This is relatively bad news for the platform in that it shows that most users would be using it for trivial almost recreational uses as opposed to using it for work.[/quote] Never mind that it shows 91 percent of tablet users not using Android, et. al. :rolleyes:
This is relatively bad news for the platform in that it shows that most users would be using it for trivial almost recreational uses as opposed to using it for work. More important would be the trend however, so tracking it on a year to year basis would be far more informative than this one snapshot.
This is based on internet usage, not overall usage. It doesn't say anything about work, productivity, or games.
Seems to me the preference for landscape vs portrait would depend on the activity you're using it for and thus, having to choose one, you'd select based on the mode you most often use. It's only about a 20% difference and that means that portrait (which is not as pleasant on wider profile tablets) still gets used quite often. For this reason, I still think the iPad form factor is better than others.
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