Shane Cole
One of the flagship products of next month's Product (RED) charity auction, a custom Leica rangefinder camera designed by Apple's Jony Ive and fellow industrial design superstar Marc Newson, has been unveiled by the German manufacturer.
The custom shooter is derived from the Leica M digital 35 millimeter full-frame camera, featuring a full-format CMOS sensor, a high-performance processor, and Leica's APO-Summicron –M 50-millimeter f/2 ASPH lens.
The body of the camera is created from Ive's signature anodized aluminum and features a pattern of small, laser machined holes, similar to those found on the speaker grilles of Apple's MacBook Pro line of laptop computers.
Leica says that the camera took 85 days to create, and was born after Ive and Newson went through 561 models and prototyped nearly 1,000 parts.
The camera will go up for auction at Sotheby's on Nov. 23 — alongside other Ive and Newson collaborations like a pair of solid 18-karat rose gold Apple EarPods — to benefit The Global Fund to fight AIDS, Tuberculosis, and Malaria.
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42 Comments
Maybe if he's stop designing this other nonsense we would get new Macs with more regularity.
Maybe, but no.
[quote name="pazuzu" url="/t/160000/apple-designer-jony-ives-custom-charity-leica-rangefinder-revealed#post_2413161"]Maybe if he's stop designing this other nonsense we would get new Macs with more regularity.[/quote] You obviously don't understand design.
Rounded edges, brushed aluminum, textured covered -- that's all Jony Ive bring to the legndary Leica M? I much prefer to regular production Leica with its sharp and masculine edges. And thank God it's still the regular Leica's font being used for the engraving. I would puke if Jony had changed it to Helvetica Neue.
It's a gem!
Since it's charity I hope for a BIG price!
And why would designing a thing like the Leica, have anything to do with not releasing new Macs?
I believe that Jony and Marc had a hell of a time designing together.