Kevin Bostic
Apple's iPhone and iPad remain popular among young people, according to a new study that shows the iPhone in the hands of more than half of American teens.
The new figures come from Piper Jaffray analyst Gene Munster, who found that the iPhone represented nearly 55 percent of all phones used by teens in the United States. That figure is up seven percentage points from the last Piper study conducted in April of this year. Also, 65 percent of teens said they planned for their next phone to be an iPhone, up from 62 percent in April. 65 percent of teens said they planned for their next phone to be an iPhone, up from 62 percent in April.
The iPad also enjoys ">considerable popularity among American teens, with 68 percent of tablet-holding teens reporting that they own an iPad. Among tablet-owning teens, 60 percent reported they owned a full-size iPad, while eight percent reported owning an iPad mini. Those teens saying that they plan to buy a tablet in the next six months are overwhelmingly future Apple buyers, with the iPad holding a 64 percent share.
The results, while already positive for Apple, indicate that the iPad maker may still have room to grow. Nearly half of teens do not yet own a tablet, though that number shrank five percentage points over the past six months. Should those teens hold to their survey responses, Apple's market share among young people is likely only to increase.
Piper Jaffray's survey is built on interviews with thousands of teens from high-income families (household income above $104,000) and similar visits with more teens from average-income families ($54,000). The study had a total participant pool of 8,643.
Wesley Hilliard
Malcolm Owen
Andrew Orr
William Gallagher
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Christine McKee
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45 Comments
Oh but wait, I thought all the Samsung ads says Apple iPhone was only popular with "old" people? Samsung wrong again? Say it ain't so.
OH MY GOD, PETER MISEK WAS RIGHT!! Wall Street sentiment has changed towards Apple. There are numerous analysts changing their tone towards Apple. Why? What has changed so dramatically in their collective view about Apple since Apple stuffed the channels with 9 million collecting dust iPhones? Could it be the 5s 64-bit processor is not a gimmick? Could it be that customers are actually using the fingerprint scanner to make purchases on iTunes, the App Store and the iBook Store? Could it be that iBeacons is actually being accepted and deployed faster and more widely than NFC for indoor mapping AND digital payments? Could it be that Apple actually has been innovative even though so many analysts wanted to completely dismantle the company while promoting... (I cannot bring myself to type that name) Okay, I have too much ranting coming out of me. ????
If you want to make a 15 year old girl cry this Xmas, give her a phone that is something other than an iPhone!
And while your at it, give her a tablet that is something other than an iPad.
tomorrow he will say that apple is domed!!
OH MY GOD, PETER MISEK WAS RIGHT!!
Wall Street sentiment has changed towards Apple. There are numerous analysts changing their tone towards Apple.
Why? What has changed so dramatically in their collective view about Apple since Apple stuffed the channels with 9 million collecting dust iPhones?
Could it be the 5s 64-bit processor is not a gimmick? Could it be that customers are actually using the fingerprint scanner to make purchases on iTunes, the App Store and the iBook Store? Could it be that iBeacons is actually being accepted and deployed faster and more widely than NFC for indoor mapping AND digital payments? Could it be that Apple actually has been innovative even though so many analysts wanted to completely dismantle the company while promoting... (I cannot bring myself to type that name)
Okay, I have too much ranting coming out of me. ????
I encourage you to let it out before it consumes your soul :)