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After on-stage showing at iPhone 5s debut, Nike+ Move app goes live

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The Nike+ Move app, which was first highlighted as part of Apple's iPhone 5s unveiling, has finally hit the iOS App Store, promising to turn the handset into an all-day activity tracker.

When Apple took the wraps off the iPhone 5s in September, it showed off a new chip dubbed the M7 motion coprocessor, which digests data from the phone's built-in sensors, by showcasing Nike's specially made Nike+ Move app. The title was made available for download on Monday.

According to Nike, the app harnesses data from the M7 chip to "capture your every move," turning the information into "Nike Fuel," a unit of measurement the company uses to track daily activity levels. Nike Fuel is used in a range of products, including the Nike FuelBand SE wearable fitness tracker.

From the release notes:

Nike+ Move offers insight into when you move, how you move and where you move - and lets you challenge your friends to see who moves more.



7 Comments

eric swinson 11 Years · 134 comments

I wonder how long before someone realizes the M7 can act as a sort of black box and tries to subpoena the data in it?

em_te 16 Years · 41 comments

Quote:
Originally Posted by Macky the Macky 

I feel a movement about to happen now...

In your bowels?

cpsro 14 Years · 3239 comments

Sorry, Nike. Sorry, Apple. I'm not creating an account for you to track me.

Add the functionality to Mac OS X Server and then I'll consider it.

shogun 17 Years · 362 comments

Agreed Cspro. It's a little too weird for me to volunteer to be tracked. EDIT: Just signed in under an obscure name to check it out. The app asks for two permissions: 1) Permission to use M7 motion data; and 2) Permission to use your location information. I allowed the first but not the second and the app still works great. It just doesn't use the screen that maps your locations, which was the point! I gotta say, it's fun to see my movement add up. I must have a thick ego to get so prideful about some made up point system -- but it really does generate pride and a sense of competitiveness.