Daniel Eran Dilger
Chitika Insights web traffic report for April assigned Apple's iPhone a 53.1 percent majority of all smartphone web traffic, while all Android devices combined amounted to just 44.5 percent.
The company delivered its report in a press release that focused exclusively on the tiny usage share occupied by Microsoft's Windows Phone and BlackBerry, which together amounted to less than two percentage points of all mobile web traffic.
In passing, Chitika noted that "iOS and Android smartphones continue to generate the two largest aggregate usage totals by a considerable margin."
Apple's iOS is actually ahead of all Android vendors combined by 8.6 percentage points, a lead that is more than 4.7 times the total representation of Windows Mobile and BlackBerry combined.
Apple's lead over Android is also 43 times larger than the slight edge Windows Mobile now has over Blackberry, which Chitika made the centerpiece of its story while equating iOS and Android as "the clear leaders."
The firm then concluded, "while Microsoft has worked hard to make Windows Phone a competitive third mobile OS from a functionality standpoint, the operating system's flat rate of growth over the past several months makes it likely that Apple and Google's offerings will remain the frontrunners stateside for the foreseeable future."
Wesley Hilliard
Malcolm Owen
Andrew Orr
William Gallagher
Sponsored Content
Christine McKee
Thomas Sibilly
95 Comments
You just had to post one more headline with the word "beats" in it, didn't you?
I use the web less and less on my phone. I have an app for pretty much everything. For news, plenty of news apps, for movies-IMDB, restaurants-several apps. I use music apps, check in on games to do various tasks, and use a wide variety of apps but really not the web itself through safari very much at all. I doubt I am alone. I have an iPhone 5s by the way. Is surfing the web really a good indicator of smartphone usage now with so many dedicated apps that might not get measured? The web might provide the backbone for all these apps but I just don't see the need to use a browser since it is clunkier and takes more steps to get the info I want.
Android's 44.5 is not less! Seriously!
I use the web less and less on my phone. I have an app for pretty much everything. For news, plenty of news apps, for movies-IMDB, restaurants-several apps. I use music apps, check in on games to do various tasks, and use a wide variety of apps but really not the web itself through safari very much at all. I doubt I am alone. I have an iPhone 5s by the way. Is surfing the web really a good indicator of smartphone usage now with so many dedicated apps that might not get measured? The web might provide the backbone for all these apps but I just don't see the need to use a browser since it is clunkier and takes more steps to get the info I want.
If Apple is to be 'winning', then yes, Daniel will focus on it. In the event that Android were to overtake iOS in Chitika Insights web traffic reports, then Chitika will become the target of a heated article which will demonize them and attack their credibility as a trustworthy source.
Android users are obviously less productive than Apple users.
They're also less likely to spend any money on apps or web services, such as paying to use WIFI on flights. Many of them probably don't even own any passports.
The worst thing that could happen to Android is if the world wide economy improves. Poor people are Android's greatest asset.