Amazon breaks silence on Hachette dispute, says it is negotiating 'on behalf of customers'

"When we negotiate with suppliers, we are doing so on behalf of customers," Amazon's books team said in a statement posted to the mega-retailer's website. "Negotiating for acceptable terms is an essential business practice that is critical to keeping service and value high for customers in the medium and long term."

The company was compelled to comment on the dispute with Hachette after generally negative publicity focused on Amazon began to swell last week, when it was highlighted that the market dominating bookseller had begun refusing preorders for several upcoming Hachette titles including "The Silkworm" by J.K. Rowling, written under the pseudonym Robert Galbraith. Hachette is one of the "Big Five" book publishers, and industry watchers believe Amazon's moves are intended to frustrate writers, hoping they will pressure publishers to give a more favorable — and profitable — contract to Amazon.

In its statement, Amazon reminded customers that Hachette is a major corporation too, saying it's "part of a $10 billion media conglomerate." The retailer suggested that the media's interest in the story is driven by the fact that Amazon's negotiations are "with a book publisher instead of a supplier of a different type of product."

Amazon did admit it is carrying less print editions and "safety stock" titles from Hachette, and is also not accepting preorders for the publisher's upcoming books. The company explained that it is its "right" to "determine whether the terms on an offer are acceptable and to stock items accordingly."

The online retailer didn't say exactly how many Hachette titles and products are affected, but characterized the dispute as affecting a "small percentage" of Amazon's total offerings. Amazon said that if a user were to order 1,000 items from the company, 989 would be unaffected by the interruption.

"If you do need one of the affected titles quickly, we regret the inconvenience and encourage you to purchase a new or used version from one of our third-party sellers or from one of our competitors," Amazon said.

The Amazon-Hachette dispute has been under particular scrutiny as Amazon dominates the e-book market while competitors such as Apple are looking to gain ground. Apple suffered a serious setback last year, however, when it was successfully sued by the U.S. government for conspiring with book publishers to raise e-book prices.

Apple led the charge in convincing publishers to switch to a so-called "agency" pricing model. That prevented content owners from being able to sell the same titles at a lower price elsewhere, without offering the same price on Apple's iBooks platform — a "most favored nations" clause.

In contrast, the e-book industry prior to the launch of the first iPad was under the "wholesale model" preferred by Amazon. In that model, resellers such as Amazon had the power to set prices, selling titles at or below cost if they chose to do so.

As Apple attempts to compete with Amazon, the iPad maker is now saddled with an injunction that bars it from entering into any unsavory deals with publishers such as Hachette.

Apple has formally appealed the antitrust ruling, asking for either a dismissal of the verdict or a complete retrial. Apple continues to believe that the iBookstore and iPad created competition in the e-book space, where Amazon's Kindle platform controlled some 90 percent of the market as of 2009.