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Dr. Dre makes Apple debut at WWDC, helps showcase iPhone calling support in OS X Yosemite

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Apple's latest high-profile hire, rapper and entrepreneur Dr. Dre, made his grand debut at the Worldwide Developers Conference on Monday on the receiving end a phone call from Apple software chief Craig Federighi.

Federighi made the call while on stage showcasing OS X Yosemite's new continuity features. In an effort to showcase how iPhone features can be wirelessly shared with the Mac — including the ability to place phone calls and talk over the Mac's microphone and speakers — Federighi said he would like to call one of Apple's newest employees.

On the Mac, he then placed a call to Dre, who answered with a stoic "hello" that appeared to surprise Federighi. Dre said that he's excited to begin life at Apple, before joking about what time he'd have to show up to work every day in order to beat notoriously early-rising Chief Executive Tim Cook.

Dre was brought onto Apple's team with its $3 billion purchase of streaming music provider and headphone maker Beats. Along with music industry mogul Jimmy Iovine, Dre turned beats into a premium brand that commands a huge chunk of the headphone market.

Apple has made it clear that the Beats acquisition is more about the streaming service than the headphone business, however. Cook noted in an interview that the Beats team gives Apple a "head start" in a business that is fast encroaching on iTunes's download sales domination.



41 Comments

andysol 13 Years · 2504 comments

In related news, drblank died of a heart attack.  RIP blank

mac-daddy 13 Years · 150 comments

Quote:
Originally Posted by Just_Me 

Once you go black you cant go back

Get over it. 

chandra69 13 Years · 634 comments

He was not as funny and charming as Craig, on the call. He sounded so serious and not intersted. 

flaneur 14 Years · 4525 comments

[quote name="Just_Me" url="/t/180418/dr-dre-makes-apple-debut-at-wwdc-helps-showcase-iphone-calling-support-in-os-x-yosemite#post_2543903"]Once you go black you cant go back[/quote] Excuse me, but I thought all you Earthling humans started out black and then lost your protective pigmentation when you moved north. True?