Apple rolls out full-screen interstitial and pre-roll video iAds, expands to Russia and Switzerland
In a notice to developers on Tuesday, Apple announced availability of new iAd options including pre-roll video and full-screen interstitial banner ads for iOS apps, as well as support for Russia and Switzerland.
As noted by Apple, the new options are now available for developers and advertisers, opening up new avenues of revenue for so-called "freemium" apps.
Now you can deliver highly engaging ads from leading brands. Optimized for your app, pre-roll video and full-screen interstitial banner ads are now available on iOS.
Full-screen interstitial banners allow a single ad to be displayed as a full page of content either as a static element or a transitional screen sandwiched between two app sections. Due to their prominent placement, interstitials command a higher price than the usual banner-type iAds seen at the top or bottom of ad-supported apps.
Pre-roll video spots also garner higher ad rates than header/footer and MREC (medium rectangle) banners. With Apple's version, video ads automatically appear for users in 16:9 or 4:3 aspect ratios and come in 15, 30 or 60-second blocks.
In addition to the ad buffs, Apple also announced iAd availability in Russia and Switzerland and in doing so expanded the iAd App Network to a total of 16 regions.