One day after announcing its first wearables product in the Apple Watch, Apple has reportedly hired on another executive from the fashion world to bolster its marketing efforts, tapping Gap's global marketing director Marcela Aguilar to take on the same position at Cupertino.
According to AdAge, Apple's latest hire was confirmed by current Gap marketing chief Seth Farbman, who noted Aguilar excelled in bringing together a diverse team that helped refresh the clothing company's brand.
"Apple is getting a tested professional. Working on a major American brand like Gap means you are on a big stage, in bright lights, every day. That experience is priceless, and Apple demands people who know how to play at a high level," Farbman said. "Also, her experience in simply communicating the value of meaningful design and developing ideas that create an emotion — rather than just communicate a product benefit — should serve her well at Apple."
The publication reports Aguilar has a strong track record in international marketing, having served at ad agency BBDO for seven years before moving to Gap. During her tenure, she traveled to China, India and Brazil, all burgeoning markets for Apple.
Aguilar is the most recent Apple hire to come from the fashion world. In 2013, the company brought on former Burberry CEO Angela Ahrendts to lead retail, while former YSL CEO Paul Deneve was hired earlier that year to work on "special projects."
22 Comments
I'm assuming this is mostly for iWatch. I like how Apple is slowly expanding into fashion- it's an area no other tech company can credibly touch them.
Apples getting a lot of hate lately. I hope they can turn this around quickly. I see fandroids claiming Apple copied the flop Galaxy Gear.
Apples getting a lot of hate lately. I hope they can turn this around quickly.
I see fandroids claiming Apple copied the flop Galaxy Gear.
In less than one hour, Apple showed the world it had a message for its smart watch while the Android camp is still trying to spell smart watch. Look at how ALL 6 Samsung watches have flopped, the Moto 360's UI fails, the LG G R???? is already outdated.
[quote name="cali" url="/t/182215/apple-reportedly-hires-gap-executive-to-fill-director-of-marketing-role#post_2595089"]Apples getting a lot of hate lately. I hope they can turn this around quickly. I see fandroids claiming Apple copied the flop Galaxy Gear.[/quote] Why do you care what Fandroids think?
I hope she's not the one who redesigned the Gap logo, which was an epic fail.