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Nearly half of Gazelle's early iPhone upgrades ordered Apple's larger, more expensive iPhone 6 Plus

In yet another piece of favorable news surrounding Apple's recent entry into the phablet space, the nation's leading electronics buyback service said Friday that almost half of its early 2014 iPhone trade-in customers who pre-ordered a new iPhone 6 chose to purchase one of the larger, more premium-priced Plus models.




Gazelle in late September surveyed hundreds of customers who locked in cash payouts for their old iPhones before Apple announced the new iPhone 6 and iPhone 6 Plus. Of those customers, 86% told the company they went forward with pre-ordering one of the two iPhone 6 models that Apple unveiled.

"Demand for the larger, and higher cost, 6 plus is substantial," Gazelle said in a report on the survey results. "Many customers are telling us that they're eager to buy the new iPhone, but Apple hasn't yet been able to meet the demand for the device."

The firm found that 46% of customers ordered the 6 Plus with the remaining 54% having ordered the smaller iPhone 6. That's a much more favorable mix shift towards the Plus than most earlier estimates, which put the slice of Pluses sold closer to 25%.

A higher than expected mix shift towards iPhone 6 Plus sales could serve as a boon for Apple's bottom line during the critical holiday quarter, as the handset maker charges higher prices for —and undoubtedly reaps significantly larger profits from —each iPhone 6 Plus than it does from the sale of each regular iPhone 6.

Gazelle also noted that more than a third (35%) of customers who pre-ordered the new iPhone were told by Apple or their carriers that their new iPhone 6 wouldn't ship until at least October 16th with many not expecting to receive their devices until November 2014.

For those customers, the company also launched Friday a limited time promotion that automatically tacks on a $10 bonus to the cash payout it offers on any working iPhone trade-on valued at $100 or more. Customers who lock in a price quote today have up to 30 days to return their iPhone to Gazelle in the pre-paid shipping box the company provides.

AppleInsider regularly tracks and maintains a list of trade-in services and cash payouts in its Trade-in Payout Guide.
iPhone trade in values

Current iPhone Trade-In Cash Payouts

Excellent

Average Poor
iPhone X      
Apple iPhone X 256GB Unlocked
$575** $560** $260**
Apple iPhone X 256GB Verizon $570** $545** $260**
Apple iPhone X 256GB AT&T $545** $520** $245**
Apple iPhone X 256GB T-Mobile $550** $535** $235**
Apple iPhone X 256GB Sprint $550** $535** $235*
Apple iPhone X 64GB Unlocked $540** $505** $235**
Apple iPhone X 64GB Verizon $530** $505** $235**
Apple iPhone X 64GB AT&T $490** $465** $220**
Apple iPhone X 64GB T-Mobile $490** $475** $200*
Apple iPhone X 64GB Sprint $480** $465** $200*
iPhone 8 Plus      
Apple iPhone 8 Plus 256GB Unlocked
$485** $470** $190*
Apple iPhone 8 Plus 256GB Verizon $480** $465* $190*
Apple iPhone 8 Plus 256GB AT&T $475** $445** $185*
Apple iPhone 8 Plus 256GB T-Mobile $475** $445** $180*
Apple iPhone 8 Plus 256GB Sprint $475** $445** $180*
Apple iPhone 8 Plus 64GB Unlocked $430** $410** $185*
Apple iPhone 8 Plus 64GB Verizon $430* $410* $185*
Apple iPhone 8 Plus 64GB AT&T $410** $390** $175*
Apple iPhone 8 Plus 64GB T-Mobile $410** $390** $175*
Apple iPhone 8 Plus 64GB Sprint $410** $390** $175*
iPhone 8      
Apple iPhone 8 256GB Unlocked
$435** $410** $180*
Apple iPhone 8 256GB Verizon $430** $405* $180*
Apple iPhone 8 256GB AT&T $420** $395** $170*
Apple iPhone 8 256GB T-Mobile $430** $395** $170*
Apple iPhone 8 256GB Sprint $420** $395** $170*
Apple iPhone 8 Plus 64GB Unlocked $375** $360** $165*
Apple iPhone 8 Plus 64GB Verizon $370* $355* $165*
Apple iPhone 8 Plus 64GB AT&T $360** $345** $140*
Apple iPhone 8 Plus 64GB T-Mobile $360** $340** $145*
Apple iPhone 8 64GB Sprint $350** $330** $145*
iPhone 7 Plus      
Apple iPhone 7 Plus 256GB Unlocked
$355** $340** $140*
Apple iPhone 7 Plus 256GB Verizon $355** $340* $140*
Apple iPhone 7 Plus 256GB AT&T $325** $310** $130*
Apple iPhone 7 Plus 256GB T-Mobile $330** $310** $130*
Apple iPhone 7 Plus 256GB Sprint $320** $305** $130*
Apple iPhone 7 Plus 128GB Unlocked $325** $310** $140*
Apple iPhone 7 Plus 128GB Verizon $360* $325* $140*
Apple iPhone 7 Plus 128GB AT&T $325** $310** $140*
Apple iPhone 7 Plus 128GB T-Mobile $305** $285** $125*
Apple iPhone 7 Plus 128GB Sprint $305** $285** $125*
Apple iPhone 7 Plus 32GB Unlocked $300** $285** $130*
Apple iPhone 7 Plus 32GB Verizon $300** $285** $130*
Apple iPhone 7 Plus 32GB AT&T $285** $270** $115*
Apple iPhone 7 Plus 32GB T-Mobile $280** $255** $115*
Apple iPhone 7 Plus 32GB Sprint $260** $245** $110*
iPhone 7      
Apple iPhone 7 256GB Unlocked
$285** $280** $130*
Apple iPhone 7 256GB Verizon $290** $275** $130*
Apple iPhone 7 256GB AT&T $265** $250** $115*
Apple iPhone 7 256GB T-Mobile $255** $240** $110*
Apple iPhone 7 256GB Sprint $245** $230** $110*
Apple iPhone 7 128GB Unlocked $265** $250** $120*
Apple iPhone 7 128GB Verizon $262** $250** $120*
Apple iPhone 7 128GB AT&T $220** $215** $110*
Apple iPhone 7 128GB T-Mobile $245** $225** $105*
Apple iPhone 7 128GB Sprint $240** $225** $95*
Apple iPhone 7 32GB Unlocked $245** $225** $110*
Apple iPhone 7 32GB Verizon $235** $220** $110*
Apple iPhone 7 32GB AT&T $195** $185** $95*
Apple iPhone 7 32GB T-Mobile $195** $185** $95*
Apple iPhone 7 32GB Sprint $220* $200* $95*
iPhone SE      
Apple iPhone SE 128GB Unlocked
$115* $105* $40
Apple iPhone SE 128GB Verizon $115* $105* $40
Apple iPhone SE 128GB AT&T $100* $90* $35
Apple iPhone SE 128GB T-Mobile $95* $87* $35
Apple iPhone SE 128GB Sprint $95* $87* $35
Apple iPhone SE 64GB Unlocked $105* $85* $35
Apple iPhone SE 64GB Verizon $95* $85* $35
Apple iPhone SE 64GB AT&T $85* $77* $32
Apple iPhone SE 64GB T-Mobile $80* $72* $30
Apple iPhone SE 64GB Sprint $80* $72* $30
Apple iPhone SE 32GB Unlocked $85* $80* $32
Apple iPhone SE 32GB Verizon $75* $70* $32
Apple iPhone SE 32GB AT&T $65* $60* $30
Apple iPhone SE 32GB T-Mobile $65* $60* $27
Apple iPhone SE 32GB Sprint $65* $60* $27
Apple iPhone SE 16GB Unlocked $65* $60* $30
Apple iPhone SE 16GB Verizon $65* $60* $30
Apple iPhone SE 16GB AT&T $60* $45 $30
Apple iPhone SE 16GB T-Mobile $60* $55 $30
Apple iPhone SE 16GB Sprint $60* $45 $25
iPhone 6s Plus      
Apple iPhone 6s Plus 128GB Unlocked
$205* $192* $86*
Apple iPhone 6s Plus 128GB Verizon $205* $192* $86*
Apple iPhone 6s Plus 128GB AT&T $170* $160* $80*
Apple iPhone 6s Plus 128GB T-Mobile $160* $150* $66*
Apple iPhone 6s Plus 128GB Sprint $160* $150* $66*
Apple iPhone 6s Plus 64GB Unlocked $195* $182* $85*
Apple iPhone 6s Plus 64GB Verizon $195* $182* $85*
Apple iPhone 6s Plus 64GB AT&T $160* $150* $75*
Apple iPhone 6s Plus 64GB T-Mobile $150* $140* $65*
Apple iPhone 6s Plus 64GB Sprint $150* $140* $65*
Apple iPhone 6s Plus 32GB Unlocked $187* $172* $76*
Apple iPhone 6s Plus 32GB Verizon $187* $172* $76*
Apple iPhone 6s Plus 32GB AT&T $145* $135* $65*
Apple iPhone 6s Plus 32GB T-Mobile $135* $125* $47
Apple iPhone 6s Plus 32GB Sprint $135* $125* $47
Apple iPhone 6s Plus 16GB Unlocked $177* $165* $75*
Apple iPhone 6s Plus 16GB Verizon $177* $165* $75*
Apple iPhone 6s Plus 16GB AT&T $135* $125* $65*
Apple iPhone 6s Plus 16GB T-Mobile $125* $115* $45
Apple iPhone 6s Plus 16GB Sprint $125* $115* $45
iPhone 6s      
Apple iPhone 6s 128GB Unlocked
$152* $142* $70*
Apple iPhone 6s 128GB Verizon $152* $142* $70*
Apple iPhone 6s 128GB AT&T $135* $125* $65*
Apple iPhone 6s 128GB T-Mobile $130* $120* $42
Apple iPhone 6s 128GB Sprint $130* $120* $42
Apple iPhone 6s 64GB Unlocked $142* $132* $65*
Apple iPhone 6s 64GB Verizon $142* $132* $65*
Apple iPhone 6s 64GB AT&T $125* $115* $62*
Apple iPhone 6s 64GB T-Mobile $120* $110* $42
Apple iPhone 6s 64GB Sprint $120* $110* $42
Apple iPhone 6s 32GB Unlocked $130* $120* $62*
Apple iPhone 6s 32GB Verizon $130* $120* $62*
Apple iPhone 6s 32GB AT&T $115* $105* $45
Apple iPhone 6s 32GB T-Mobile $110* $100* $40
Apple iPhone 6s 32GB Sprint $110* $100* $40
Apple iPhone 6s 16GB Unlocked $120* $110* $56
Apple iPhone 6s 16GB Verizon $120* $110* $46
Apple iPhone 6s 16GB AT&T $100* $90* $42
Apple iPhone 6s 16GB T-Mobile $95* $85* $35
Apple iPhone 6s 16GB Sprint $95* $85* $35
iPhone 6 Plus      
Apple iPhone 6 Plus 128GB Unlocked
$162* $152* $72*
Apple iPhone 6 Plus 128GB Verizon $162* $152* $72*
Apple iPhone 6 Plus 128GB AT&T $142* $132* $67*
Apple iPhone 6 Plus 128GB T-Mobile $135* $125* $60*
Apple iPhone 6 Plus 128GB Sprint $135* $125* $60*
Apple iPhone 6 Plus 64GB Unlocked $155* $145* $67*
Apple iPhone 6 Plus 64GB Verizon $155* $145* $67*
Apple iPhone 6 Plus 64GB AT&T $130* $120* $61*
Apple iPhone 6 Plus 64GB T-Mobile $125* $115* $44
Apple iPhone 6 Plus 64GB Sprint $125* $115* $44
Apple iPhone 6 Plus 16GB Unlocked $140* $130* $60*
Apple iPhone 6 Plus 16GB Verizon $140* $130* $60*
Apple iPhone 6 Plus 16GB AT&T $120* $110* $45
Apple iPhone 6 Plus 16GB T-Mobile $115* $105* $40
Apple iPhone 6 Plus 16GB Sprint $115* $105* $40
iPhone 6      
Apple iPhone 6 128GB Unlocked
$120* $110* $45
Apple iPhone 6 128GB Verizon $120* $110* $45
Apple iPhone 6 128GB AT&T $110* $102* $40
Apple iPhone 6 128GB T-Mobile $105* $97* $37
Apple iPhone 6 128GB Sprint $105* $97* $37
Apple iPhone 6 64GB Unlocked $102* $92* $40
Apple iPhone 6 64GB Verizon $102* $92* $40
Apple iPhone 6 64GB AT&T $95* $87* $37
Apple iPhone 6 64GB T-Mobile $92* $85* $35
Apple iPhone 6 64GB Sprint $92* $85* $35
Apple iPhone 6 16GB Unlocked $90* $82* $35
Apple iPhone 6 16GB Verizon $90* $82* $35
Apple iPhone 6 16GB AT&T $82* $75* $32
Apple iPhone 6 16GB T-Mobile $80* $72* $31
Apple iPhone 6 16GB Sprint $80* $72* $30
*Price with coupon code APPLEINSIDER10 ($10 bonus on $50+ trades)
**Price with coupon code APPLEINSIDER20 ($20 bonus on $200+ trades)