AppleInsider Staff
Major U.S. bank Chase on Monday unveiled a new television advertisement prominently featuring Apple Pay, the latest of Apple's partners to leverage the mobile payment system in a bid to attract consumers.
The ad — in which Apple was heavily involved according to AdAge — follows members of an indie band as they prepare for a show by making purchases with their Chase Freedom card through Apple Pay. One gets a haircut, for instance, while another has his guitar tuned.
Apple advertising chief Phil Schiller personal gave the go-ahead for the spot after seeing storyboards and meeting with members of Chase's creative team, Chase marketing executive Susan Canavari told the publication. The Cupertino company was primarily concerned that Apple Pay was depicted properly and realistically.
"We spent half day with them in Cupertino and they're storytellers," Canavari said.
"Our concepts went to Phil, our storyboards went to Phil and someone from the brand team was on the shoot, so they were involved there too," she added. The establishments featured in the ad are actual Chase partners, and the bank worked with them directly to update their point-of-sale terminals to accept Apple Pay.
The spot is set to run in 30-second slots on ABC, CBS, ESPN, Fox, and NBC during "prime time TV shows, sports broadcasts and holiday specials throughout the season."
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32 Comments
"We spent half day with them in Cupertino and they're storytellers," Canavari said. Is that supposed to be ",and they're storytellers" or "and their storytellers"?
Conclusive evidence of how valuable Apple Pay is for banks.
I hope the edited 30-second spots play up the relevant parts. A tag line about never touching your wallet again or worrying about credit card fraud, or something, would be nice.
Conclusive evidence of how valuable Apple Pay is for banks.
Conclusive evidence of how valuable public relations is for businesses in general.
But it's still nice to see a bit of counter-surge to the ?Pay competitors.
I hope the edited 30-second spots play up the relevant parts. A tag line about never touching your wallet again or worrying about credit card fraud, or something, would be nice.
Despite Apple itself touting it well, people I talk to seem mostly clueless
about the revolutionary security level of ?Pay, even though it's what everyone claims to want most
in these transactions...or maybe I simply live in a hopelessly provincial little 'backwater'.