AppleInsider Staff
Supermodel Candice Swanepoel, best known for her work as a Victoria's Secret Angel, will be the first woman to don the upcoming Apple Watch in a U.S. magazine cover shoot with the March issue of women's lifestyle magazine SELF, suggesting Apple is quickly expanding marketing efforts beyond fashion and into fitness tracking.
According to SELF, Swanepoel, who is seen above wearing an Apple Watch running the Activity app, is the first woman to be featured wearing Apple Watch on a U.S. magazine cover. The publication's March issue comes four months after supermodel Liu Wen sported the device in a Vogue China spread last October.
Lending Apple Watch to a sports-minded women's magazine is a departure from Apple's product placement advertising efforts, which have thus far focused on fashion aspects of the device.
Considering Swanepoel's athletic prowess, it was an ideal accessory for her sporty cover shoot. She told SELF, "I'm an athlete. I use every single muscle, especially my core and arms, when I pose. It's so important for me to feel strong!"
Aside from a brief overview of Apple Watch's features, with an eye on fitness tracking, the short blurb on SELF's website does not reveal new details regarding Apple's forthcoming wearable. It is unclear if the print version will have a more comprehensive look at the Watch.
SELF's online look at Apple Watch wraps up with a few hero shots of the device supplied by Apple, but the print issue promises to have a few more onsite photos.
Andrew Orr
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90 Comments
Swanepoel is a stunner.
Where is the iPhone that is needed to make it work? I of course hope that's not the case but I sort of have a bad feeling.
Notice it's on? I don't think the first gen will do this.
Your move, Sammy, LG, Moto. Maybe you could put "Numa Numa Guy" on the cover of Maximum PC wearing an Android watch. Along with all those 1337 specs.
Where is the iPhone that is needed to make it work?I of course hope that's not the case but I sort of have a bad feeling.
First of all you don't have to be hardwired into your iPhone. Bluetooth range can be as high as 100m.
Second, you don't need to be connected to your iPhone for everything to work, at the moment, it's needed for network connectivity and 3rd party apps. 3rd party app restriction will supposedly be lifted sometime after this years WWDC.