Katie Marsal
In yet another sign of how Apple may market its upcoming wearable device to the high-end fashion market, the Apple Watch is rumored to be featured in a display inside Paris's Galeries Lafayette.
The high-end department store currently has an area for a stand covered in white, which Mac4Ever claims is where Apple is building a display for the forthcoming Apple Watch. Construction is said to have begun earlier this month and will be completed in time for the wrist-worn device's April launch.
According to the report, Apple is planning to set up similar displays at other high-end shopping areas, including spots along Avenue des Champs-Elysees. It was also said that Apple retail chief Angela Ahrendts is personally overseeing the project.
More details on the site were also posted by FashionMag, who noted that the space on the first floor was previously a food court area and some small shops.
Apple is expected to rethink some of its retail strategy for the forthcoming launch of the Apple Watch. For example, major physical changes are said to be coming to the company's retail outlets, thanks to a collaboration between Ahrendts and Apple's chief designer Jony Ive.
The company has also taken on new promotion tactics, going as far as to hold events with partners to showcase the Apple Watch, such as a Fashion Week display done with Colette in Paris last week.
William Gallagher
Christine McKee
AppleInsider Staff
Chip Loder
Malcolm Owen
29 Comments
But it's only a consumer electronic that doesn't really [I]do[/I] anything, so why would they want to showcase it like it's jewelry?¡
But it's only a consumer electronic that doesn't really do anything, so why would they want to showcase it like it's jewelry?¡
Oh, it's so fugly, just like everything else in Paris. What does Paris know about fashion? Who pays any attention to what things look like in Paris? And oh battery life. Who will pay attention to anything made of gold that doesn't light up all the time and tell you your blood sugar? Or start your self driving electric car? And look at all the inaccuracies in the article, bad grammar, no citations to facts. Oh, these prices, Apple, isn't going to sell any of these, its a dismal failure, doomed, Tim sucks.¡
That should about cover it. Next?
Oh, it's so fugly, just like everything else in Paris. What does Paris know about fashion? Who pays any attention to what things look like in Paris? And oh battery life. Who will pay attention to anything made of gold that doesn't light up all the time and tell you your blood sugar? Or start your self driving electric car? And look at all the inaccuracies in the article, bad grammar, no citations to facts. Oh, these prices, Apple, isn't going to sell any of these, its a dismal failure, doomed, Tim sucks.¡
That should about cover it. Next?
Moto 270 is round, therefore better. Also Apple just rips off t3h g00gle. /s
Also, they killed off the features that were never announced, so super doomed. Death spiral: http://daringfireball.net/linked/2015/02/19/rumor-spiral
[quote name="TheWhiteFalcon" url="/t/184872/rumor-unique-display-to-showcase-apple-watch-at-high-end-paris-department-store#post_2678707"] Moto 270 is round, therefore better. Also Apple just rips off t3h g00gle. /s Also, they killed off the features that were never announced, so super doomed. Death spiral: [URL=http://daringfireball.net/linked/2015/02/19/rumor-spiral]http://daringfireball.net/linked/2015/02/19/rumor-spiral[/URL] [/quote] Thank God for Gruber sometimes. He also too apart that WSJ story showing how ridiculous it is.
Oh, it's so fugly, just like everything else in Paris. What does Paris know about fashion? Who pays any attention to what things look like in Paris? And oh battery life. Who will pay attention to anything made of gold that doesn't light up all the time and tell you your blood sugar? Or start your self driving electric car? And look at all the inaccuracies in the article, bad grammar, no citations to facts. Oh, these prices, Apple, isn't going to sell any of these, its a dismal failure, doomed, Tim sucks.¡
That should about cover it. Next?
That was almost funny