AppleInsider Staff
Apple has added another food-and-beverage arrow to its Apple Pay quiver, as hot sandwich chain Firehouse Subs on Thursday announced that each of its more than 860 locations across the U.S. would begin accepting contactless payments through Apple Pay.
"Innovation and exceptional customer service are two core values at Firehouse Subs and as the No. 1 fast casual brand, we are excited to bring Apple Pay to our restaurants," says Don Fox, CEO, Firehouse of America, LLC. "By moving in this direction, Firehouse Subs is able to provide our guests an easy, secure and private way to make mobile payments."
Firehouse joins fellow nationwide food chains Panera Bread, Subway, and McDonald's in rolling out Apple Pay support. A number of supermarkets accept Apple Pay as well, including FoodMaxx, Harvey's, Meijer, Save Mart, Shaw's, Sprouts, and Whole Foods, with support from Albertsons coming soon.
Jacksonville, Fl.-based Firehouse is a rapidly growing fast casual chain with a footprint stretching across 43 states. The company plans to open more than 2,000 restaurants by 2020, making them an ideal partner for Apple's nascent mobile payments system.
Customers can currently pay in-store with Apple's iPhone 6 or iPhone 6 Plus. The Apple Watch — details of which are expected to be revealed at a March 9 media event — will also support brick-and-mortar payments upon its release.
Andrew Orr
Amber Neely
William Gallagher
Christine McKee
15 Comments
Well the chain is not around my area yet. Hell I've never heard of them. But they seem to be a fast growing business. It's another plus for Apple Pay. This is what I want to see, Apple Pay expanding. If it starts going the other way, that would be bad. I think Apple is really trying to move forward with it. It can be another huge Money maker for Apple if it really takes off. Where as on Google Wallet, if rumors are true, Google loses money on each transaction. Maybe that's why they never promote it. The picture of that sub is making me really hungry for one. It's getting close to lunch time for me. Another hour or two depending on when I want to go.
Decent subs... not so sure how I feel about the fake dogskin tabletops...
Great! Now I want a sub! Thanks AI, you just had to go and post this article, didn't you? :P
Well the chain is not around my area yet. Hell I've never heard of them. But they seem to be a fast growing business. It's another plus for Apple Pay. This is what I want to see, Apple Pay expanding. If it starts going the other way, that would be bad. I think Apple is really trying to move forward with it.
How would it go "the other way"? I don't see retailers DROPPING Apple Pay anytime soon. Apple Pay is expanding every day, the only question is speed. And yes, I would hope Apple is "trying to move forward with it".
I've seen commericals for this recently, but not sure where they are located or if there any local. I wish subway would change there terminal. I still give them my card instead of asking for the terminal or reaching over the counter to pay with my phone. I want the terminal to be by the consumer not retailer.