AppleInsider Staff
With WWDC 2015, Apple chose to kick things off with a humorous sketch video lampooning the lengths to which companies go to produce gala keynote presentations. The video is now up on YouTube for your viewing pleasure.
The video, appropriately titled "Backstage," aired at the Worldwide Developers Conference on Monday just before CEO Tim Cook took the stage, amounting to a cold open sequence seen on TV shows like Saturday Night Live.
SNL alum Bill Hader stars as director David LeGary, who is tasked with producing WWDC's grand "opening number." The reference parodies the glitzy, often over-the-top presentations into which keynotes have morphed as certain tech companies try to outdo each other. The film features celebrity cameos, shout outs to popular apps and inside references to the Silicon Valley scene.
Prior to Thursday, "Backstage" was available for viewing through Apple's website, as it was included in the company's keynote presentation video.
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30 Comments
It was okay. Felt a bit off the rails TBH.
The water bottle and a laptop.... and the sudden realization that.... that's Apple. THAT is Apple. It's all you need. And the ideas do the talking. Reminded me of when Steve just sat in front of a Mac on stage with a bottle of water and BOOM... Magic.
For how 'broad' the overall humor style was, there was really a lot of under the surface subtlety in there.
Loved where Hader briefly 'mouths' to the bad rap song.
Pensively declines the cherry licorice whip.
And I mean, come on… "Tim Cook-a-likes" Classic.
Notice no camera reflection in the mirror behind Hader in the opening shot...neat...could have been no mirrors but a reverse set and an another actor doubling his head movements... I don't recall the name of the actress thats his assistant, but I didn't like her in "House" and in this...the only reason is she has horrible enunciation and swallows half her words...