New Microsoft Send app brings chat-like threads to iPhone email conversations

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Microsoft on Tuesday launched Send, a new iPhone app intended to simplify email conversations down to instant-messaging style threads.

Only conversations started in Send are displayed there, and each thread ditches standard email tropes — such as subject lines and signatures — in favor of showing only names, contact photos, and timestamps. Users can reach anyone with an email address.

Swiping right on a conversation brings up canned quick-reply options, including the ability to create custom ones.

Because there's no proprietary network involved, conversations can continue later in a separate email client. Send itself, however, requires signing in with an Office 365 account.

The app's existence was first leaked in May, when Microsoft accidentally published a webpage for it. At the time the app was known as "Flow by Outlook," but the company appears to have abandoned any specific Outlook branding.