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New Microsoft Send app brings chat-like threads to iPhone email conversations

Microsoft on Tuesday launched Send, a new iPhone app intended to simplify email conversations down to instant-messaging style threads.

Only conversations started in Send are displayed there, and each thread ditches standard email tropes —such as subject lines and signatures —in favor of showing only names, contact photos, and timestamps. Users can reach anyone with an email address.

Swiping right on a conversation brings up canned quick-reply options, including the ability to create custom ones.

Because there's no proprietary network involved, conversations can continue later in a separate email client. Send itself, however, requires signing in with an Office 365 account.

The app's existence was first leaked in May, when Microsoft accidentally published a webpage for it. At the time the app was known as "Flow by Outlook," but the company appears to have abandoned any specific Outlook branding.