Roger Fingas
Apple on Tuesday updated its Apple Pay roster to include Kohl's, marking the arrival of the platform's first store-branded credit card.
As of today, shoppers can add a Kohl's Charge Card to their Apple Pay account, the department store chain recently announced via Twitter. The company suggested that people should be able to able to add their card at the time of a transaction.
Still missing from Apple's issuer list are store card partners that were announced at WWDC 2015 in June, such as JCPenney and BJ's Wholesale Club. The addition of Kohl's might, however, signal that more will follow shortly.
At WWDC, Apple also revealed that iOS 9's Wallet app would enable support for loyalty and reward plans, among them Kohl's Yes2You Reward program.
Apple Pay now has well over 600 participating card issuers in the U.S. alone, as well as 13 in the U.K. Apple has had a much harder time persuading merchants to adopt the platform, though some American examples include Chevron, Foot Locker, GameStop, McDonald's, Walgreens, and Whole Foods.
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24 Comments
This might be the final push my wife needs to upgrade her aging iPhone 5.
Why are merchants so against Apple Pay?
What if Apple meet them in the middle and offered to share customer data? Would that help? I can't imagine merchants turning down Apple if they got customer data back from Apple in return.
I know Cook's stance is to protect privacy. But at what cost? People want ApplePay to work everywhere but because of privacy merchants are not interested.
I'm willing to sacrifice some privacy for more convience.
But if Apple ends up supporting loyalty and reward programs, then that should be all the customer data the merchant needs.
Great, all my cards work with Apple Pay, now if only the places I shopped accepted them. It's like new and scary for them just to accept cards with chips now. When I was in France, I couldn't even use a credit care without a chip. Vendors really need to update their equipment and get with it. For the last month the local Rite Aid pharmacy has a sign that it accepts Apple Pay, but has yet to hook up their terminal. Sad.
Why are merchants so against Apple Pay?
What if Apple meet them in the middle and offered to share customer data? Would that help? I can't imagine merchants turning down Apple if they got customer data back from Apple in return.
I know Cook's stance is to protect privacy. But at what cost? People want ApplePay to work everywhere but because of privacy merchants are not interested.
I'm willing to sacrifice some privacy for more convience.
Privacy is the primary differentiating aspect for Apple Pay. Now with chip cards, the security is almost the same. No way Apple is going to give up the users' privacy. That would make them no better than Google.
Privacy is the primary differentiating aspect for Apple Pay. Now with chip cards, the security is almost the same. No way Apple is going to give up the users' privacy. That would make them no better than Google.
google probably knows the size of down their of all android users. In Google world there is no privacy.