Kohl's begins accepting store-issued credit cards via Apple Pay

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Apple on Tuesday updated its Apple Pay roster to include Kohl's, marking the arrival of the platform's first store-branded credit card.

As of today, shoppers can add a Kohl's Charge Card to their Apple Pay account, the department store chain recently announced via Twitter. The company suggested that people should be able to able to add their card at the time of a transaction.

Still missing from Apple's issuer list are store card partners that were announced at WWDC 2015 in June, such as JCPenney and BJ's Wholesale Club. The addition of Kohl's might, however, signal that more will follow shortly.

At WWDC, Apple also revealed that iOS 9's Wallet app would enable support for loyalty and reward plans, among them Kohl's Yes2You Reward program.

Apple Pay now has well over 600 participating card issuers in the U.S. alone, as well as 13 in the U.K. Apple has had a much harder time persuading merchants to adopt the platform, though some American examples include Chevron, Foot Locker, GameStop, McDonald's, Walgreens, and Whole Foods.