Roger Fingas
On Thursday local time Apple launched Apple Pay in Australia, relying on the same American Express partnership it used to introduce the platform to Canada earlier in the week.
No co-branded cards are currently supported, and only stores equipped for AmEx wireless payments are accepting transactions. This does include major chains though, among them Coles, Harvey Norman, Starbucks, Woolworths, and others.
Like Canada, Australia is typically better-equipped than the U.S. for wireless payments. Related technologies such as chip cards have been common in the region for some time.
The same AmEx deal should bring Apple Pay to Spain, Hong Kong, and Singapore sometime in 2016. Also due next year is support for more merchants, including Domino's Pizza and Cinnabon.
AmEx isn't a popular card brand outside of the U.S., but Apple Pay head Jennifer Bailey recently explained that the company functions as both a card issuer and payment network operator. That makes it a convenient spearhead, even if Apple will need partners like Visa and MasterCard to have much global reach.
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21 Comments
Come to the U.S. for the full ApplePay experience.
question... does the iOS 'fan' spin counter clockwise in Australia?
Already set up, just waiting for an opportunity to use it...
Between Coles and Woolworths, they have 80% market share in the supermarket space. Out of the 4 major banks, which issue 80% of the terminals, only NAB won't work, leaving what, 60% of the terminals accepting. Despite the use of only Amex, I'd say there is pretty good coverage at a merchant level.
Greed is NOT good. [IMG]http://forums.appleinsider.com/content/type/61/id/65464/width/400/height/800[/IMG]