Sam Oliver
Chinese consumers in the country's frigid northeastern region will soon have another Apple Store to visit, as the company is set to open its second location in Shenyang on Saturday.
Shenyang's variant of the nationwide MixC mall chain will be home to the latest Apple Store, the iPhone maker announced this week. The new store will open on January 9 at 10:00 a.m.
After blanketing China's largest cities — Shanghai and Beijing, which have nine official retail stores between them — Apple's Chinese retail expansion has followed an unpredictable path.
Industrial areas like Chongqing and Shenyang now boast multiple first-party Apple Stores, while some wealthier cities have none at all.
For instance, Guangzhou — China's third-largest city and the capital of the prosperous southern province of Guangdong — is still without an Apple Store despite years of rumors that one would be forthcoming. Guangzhou residents must make the one-hour drive to Shenzhen or semiautonomous Hong Kong to visit an official Apple Store.
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16 Comments
I think that is Apples way of slowing its own speed of growth. 2-3 new Apple Store in wealthier cities would probably mean exceptional growth in one year which will result in bigger earnings the WallStreet isn't interested in....which we can see actually. On the contrary: WallStreet torments AAPL for exceptional quarters by arguing the next year will have a tougher comparison. So, by opening Stores in "smaller" cities Apple ensures further growth but without these giant leaps we saw with the introduction of the iPhone 6/6 Plus.
Oh, by the way...the Chinese stock market crashed today and all trading was halted.
#CentralPlanningFailure