AppleInsider Staff
In what increasingly feels like a well-orchestrated public relations stunt for Tidal, the saga of Kanye West's latest album continued Monday evening with a promise from the rapper that The Life of Pablo will 'never be on Apple.'
"My album will never never never be on Apple," Yeezus wrote on Twitter. "And it will never be for sale... You can only get it on Tidal."
Earlier in the day, West released and then pulled The Life of Pablo from his own website. He then begged his fans to sign up for Tidal, saying Jay Z's streaming service would get a one-week exclusive.
The promo appears to have worked — at least temporarily — as Tidal surged to the top of the iTunes charts.
There's no indication how serious Kanye is about long-term exclusivity, or for that matter whether he has the authority to make that call on his own. Like many of Tidal's other backers, Yeezy has complex distribution and rights arrangements with major labels that make wider availability more likely down the road.
Andrew Orr
Amber Neely
William Gallagher
Christine McKee
92 Comments
It's all PR stuffs for his album and Tidal. Remember some rapper that said Earth is flat on twitter just when he released his new album?
Promises, promises.
Good. Don't need that crap cluttering things up.
One more reason to hate this media creature.
Stop giving this egomaniac a platform.