SoundCloud launches Go subscription service with more content & offline caching

SoundCloud on Tuesday announced the immediate launch of Go, a subscription streaming service set to compete with Apple Music, promising perks on top of its regular free listening options.

Thanks to licensing deals with Universal, Sony, Merlin, Warner, and other labels, Go listeners will also be able to hear many more songs and complete albums, including ones by Top 40 acts, SoundCloud said. While many established musicians already have a presence on SoundCloud, until now they have typically used it to promote singles, remixes, or B-sides.

Go is ad-free, and also adds offline caching of tracks and playlists. A notable difference from some services, like Apple Music, is that listeners can optionally make all current and future favorites available offline automatically.

A Go subscription is $9.99 per month through the company's website, or $12.99 when purchased through a newly-updated iOS app. The latter price is higher to compensate for Apple's 30 percent cut from in-app subscriptions. Going either route, people can try out the service free for 30 days. Music creators who already have Pro Unlimited access can pay a special $4.99 rate for the first six months of a Go plan.

Today's launch is SoundCloud's next step in attempting to turn a profit, after having introduced ads, and some paid functions for creators. It will also put the company in direct competition with Apple and Spotify, though the latter's streaming services are geared more towards commercial music and less towards independents.

4 Comments

JinTech 9 Years · 1061 comments

About 8 years ago

Maybe this would be a good platform for Kanye West?

mike1 10 Years · 3437 comments

The big question is why??? By my count there is Apple Music, Pandora, Spotify, Amazon as well as upstarts like Tidal and now this. Google probably offers something similar too. If different labels and artists align with different services exclusively, it will be nothing but annoying and confusing for the customers.

matrix077 9 Years · 868 comments

SMH.

aminorsixth 16 Years · 22 comments

mike1 said:

The big question is why??? By my count there is Apple Music, Pandora, Spotify, Amazon as well as upstarts like Tidal and now this. Google probably offers something similar too. If different labels and artists align with different services exclusively, it will be nothing but annoying and confusing for the customers.

SoundCloud is traditionally used to post and share remixes. Lots of dance, rap, house, hip hop, etc. lives there. I believe they recently struck a deal with the labels because somebody decided it was time to step up enforcement of the copyright laws surrounding remixes and sampling. No deal, no core user base, no SoundCloud. Go seems like a way for SoundCloud to draw an additional revenue stream off those licenses.

From a creator perspective, I think they're aiming towards offering access to an extensive, unmatched collection of remixes that, until now, would eat up data on the go. The real question for me is whether they can find a way to integrate this into a DJ-in-the-cloud app. I can see a huge opportunity for SoundCloud to either build their own DJ app for pro DJs, acquire another company to do so, or sell to a company that wants to use their licenses and user base to create one.

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