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Apple Music scores another big exclusive with Drake's 'Views From the 6' album

The tight relationship between Apple and Drake is set to continue with the release of the hip-hop star's newest album, Views From the 6, which will be an Apple Music exclusive when it drops on April 29.

There's no word on how long the exclusivity period will last, though these deals have traditionally run for between one week and one month. Apple confirmed the exclusive arrangement with Pitchfork.

Views From the 6 will include singles One Dance — itself already an Apple Music exclusive — and Pop Style.

The latter track brings Apple-aligned Drake together with Tidal owners Kanye West and Jay Z, who take the opportunity to resurrect their The Throne moniker.

Drake has been on board with Apple Music since its inception, notably appearing as a pitch man during the service's announcement. The collaboration has expanded to include creative work — Drake's infamous Hotline Bling music video was bankrolled by Apple.



7 Comments

cali 10 Years · 3494 comments

Slightly off topic:

Just heard a song with Lil Wayne, Samsung's celebrity front man trashing android.

He's bragging about how much money he has and says he had intercourse with a stripper for an iPhone she's wanted because she's tired of her android.

aaronj 15 Years · 1588 comments

runbuh said:
Exclusive for 7 whole days...

In the music industry that's a huge deal.  It's like opening weekends for movies.

For example, Taylor Swift's "1989" sold 1.29M copies in the first week.  Now, I'm not saying that people who don't have access to it in the first week won't buy it later.  But there is a certain excitement factor that does definitely fade to a degree as time goes by.  Just saying.

runbuh 12 Years · 315 comments

aaronj said:
runbuh said:
Exclusive for 7 whole days...
In the music industry that's a huge deal.  It's like opening weekends for movies.

For example, Taylor Swift's "1989" sold 1.29M copies in the first week.  Now, I'm not saying that people who don't have access to it in the first week won't buy it later.  But there is a certain excitement factor that does definitely fade to a degree as time goes by.  Just saying.

Except this is a STREAMING exclusive.  Meh.