Fitbit buys Coin assets, makes plans to enter same mobile payment space as Apple Pay

Fitbit on Wednesday announced the purchase of Coin's wearable payments assets, a takeover which should put Fitbit on a path to launching its own mobile payments technology sometime in 2017, and hence competing even more closely with Apple.

There are "no plans" to integrate Coin's technology into products launching later in 2016, Fitbit said in a press release. Until the Fitbit deal, Coin had already signed up several partners for its wearables platform, like MasterCard, Atlas Wearables, Moov, and Omate.

Notably absent from the deal is Coin's signature product, the Coin 2.0, which lets users store multiple credit cards on a single device. The company announced that the Coin 2.0 will no longer be sold, and that existing units will only continue to work for the duration of their batteries, which is up to two years. Coin Rewards and the Coin Developer Program are being shut down immediately.

Fitbit currently leads the wearables market, despite challenges from Apple, Garmin, and a plethora of Android Wear device makers. Although Fitbit's devices are almost exclusively health- and fitness-focused, mobile payments could be a way of staving off competition from the Apple Watch, a more expensive all-in-one device with Apple Pay.

Apple's plans for a second-generation Watch have mostly been kept under wraps. Rumors have suggested however that it might get a standalone 4G connection, allowing people to use it without having an iPhone nearby.

12 Comments

mac_128 12 Years · 3452 comments

About 8 years ago

Not unsurprising. Leverage dominance in a market space, and introduce a feature that many of your customers may want, without having to pay the premium the Watch commands for features not necessarily desired. I would expect to see this technology incorporated into even Rolexes and other mechanical watches eventually, along with possibly even biometric sensors.

potatoleeksoup 12 Years · 211 comments

I have never seen a coin device out in the wild.

VisualSeed 8 Years · 217 comments

mac_128 said:

Not unsurprising. Leverage dominance in a market space, and introduce a feature that many of your customers may want, without having to pay the premium the Watch commands for features not necessarily desired. I would expect to see this technology incorporated into even Rolexes and other mechanical watches eventually, along with possibly even biometric sensors.

Seen this before. While it starts as a feature here and a feature there, soon it becomes a feature bloated device commanding a price similar to the device it was designed to compete with but can't offer any of the advantages of deep and wide support across an ecosystem. Eventually another startup will come along and offer a plain Jane fitness tracker that everyone will flock to because it just does one thing. You either are in one camp or the other. There is no sustainable middle ground.

adrayven 12 Years · 460 comments

potatoleeksoup said:

I have never seen a coin device out in the wild.

I looked at both Coin and Plastc. Much prefer Plastc's technology and so far they have been much more responsive to customers and this is before the product initial public shipping in September. Plastc has some big announcement today as well..