Roger Fingas
Spotify on Monday announced that it had surpassed 100 million subscribers, including 30 million paid customers, keeping it firmly ahead of Apple Music and other rivals in the streaming music space.
Sweden's Spotify last reported 75 million listeners in total, Reuters said. The service offers two subscription tiers: a free ad-supported one, and a Premium option that strips out ads while enabling offline listening.
Apple by contrast recently announced that it had reached 15 million subscribers. Apple Music is a pay-only service beyond a three-month free trial.
Spotify has yet to turn a profit, though, as it pays out more than 80 percent of its revenue to labels and artists, and for the moment it's focused on international growth. It's unknown whether Apple Music is directly profitable, but regardless the service is mainly a way for Apple to keep people attached to its platforms.
Thanks to integration into iOS and iTunes, Apple Music has grown fairly rapidly, having only launched in June 2015. Last week a major redesign was previewed, which should in theory make it easier to find new content and navigate in general.
William Gallagher
Christine McKee
AppleInsider Staff
Chip Loder
Malcolm Owen
18 Comments
"but regardless..." "which should in theory" as part of a report?
Spotify, on the other hand, is still losing money. How long will that go on before they make changes to their free subscription to get users to start paying?
Sounds bad for Pandora. They only operate in the US, Australia, and New Zealand.
"Spotify has yet to turn a profit..." Or another way of putting it... They are running an unsustainable business model.