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App Store billings reached all-time high in July, $50B paid out to developers

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In a rare tweet extolling the performance of a specific Apple product, CEO Tim Cook on Wednesday said July was a record-breaking month for the App Store, with highest-ever monthly billings and payouts to developers.

Cook followed up the initial tweet by congratulating App Store developers, who have now earned more than $50 billion since Apple's software sales platform launched in 2008. No figures were discussed beyond the massive payout number.

The comments come a week after Apple revealed a record-setting quarter for its services business, which includes iTunes, iCloud, Apple Music, Apple Pay, Apple Care and the various App Stores. Over the past year, revenue from services jumped $4 billion to $23.1 billion. Of note, App Store revenue reached a new all-time high after finishing up 37 percent for the quarter.

During Apple's most recent investor conference call, Cook said Apple's services alone will be the size of a Fortune 100 company next year.

Historically, Cook uses Twitter as a PR service, tweeting out generic updates on current events in the Apple world or commentary on human rights issues. While corporate initiatives often find their way into Cook's tweets, like the Didi Chuxing investment in May, rarely are individual product lines discussed.



16 Comments

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triton100 9 Years · 7 comments

Good that cook is doing this and being a bit more proactive in extolling the fact that Apple is far from a dieing company and more an incredible success story 

So annoying to see how much apples stock seems manipulated with so many rumour mill stories of doom and gloom with Apple never setting the record straight. Though I do like how they keep the higher ground without stopping to having to justify themselves to all the haters all the time. 

But I can only imagine the writers who are paid to disseminate stories of Apple ruin being paid  to go to town even further to play down these announcements of company success. 

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jurassic 15 Years · 94 comments

That's incredible! Since Apple gets 70% of the revenues, it means that in only 8 years (since 2008) Apple has raked in about $117 Billion, JUST from the App Store alone! And we know that there has been tangental acceleration in annual revenue from the App Store, so a high proportion of that $117 Billion was acquired in the current year.

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SpamSandwich 19 Years · 32917 comments

I contributed by buying my most expensive app yet, which cost $30. Very happy as it replaces something which used to cost thousands.

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jaayco 11 Years · 46 comments

jurassic said:
That's incredible! Since Apple gets 70% of the revenues, it means that in only 8 years (since 2008) Apple has raked in about $117 Billion, JUST from the App Store alone! And we know that there has been tangental acceleration in annual revenue from the App Store, so a high proportion of that $117 Billion was acquired in the current year.

They've certainly made some money, but I'm not sure your calculation is right... Developers get 70% of the revenue... and Apple gets 30%. So that seems to mean that Apple has actually made about $21.5 Billion on my calculations. Still a nice chunk of change, but a "blip" compared to their hardware sales.

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stantheman 11 Years · 332 comments

jurassic said:
That's incredible! Since Apple gets 70% of the revenues, it means that in only 8 years (since 2008) Apple has raked in about $117 Billion, JUST from the App Store alone! And we know that there has been tangental acceleration in annual revenue from the App Store, so a high proportion of that $117 Billion was acquired in the current year.

Apple receives 30% of revenues, while content providers receive 70%. ~>$50bn/0.70 = $71.4bn total revenues. Apple received 30% of that total, or $21.4bn.