Suppliers see high chip orders in advance of Apple's iPhone 7 launch

The iPhone 7, shipping Friday, has been creating higher-than-expected demand for chip production and contributing to a crunch on NAND flash memory supply, a pair of reports said on Wednesday.

Chip orders for the iPhone 7 have surpassed previous estimations, even if they were initially 15 to 25 percent lower than orders for the iPhone 6s, sources told DigiTimes. The people added that Apple has set a goal of producing 100 million iPhone 7 units by the end of the year, over supplier predictions around 80 to 85 million units.

Real-world demand for the iPhone 7 will only become evident after mid-October, the sources suggested. Why wasn't explained, but this is presumably because Apple can count on needing a large supply of units for an iPhone's launch phase, but then has tailor orders more carefully.

NAND supply tightened up in the June quarter partly because memory producers were stocking up for the iPhone 7 launch, and partly because of demand from Chinese smartphone makers, DigiTimes said in a separate report, citing DRAMeXchange research. Prices have growing monthly since April.

It's not clear yet which suppliers Apple is relying on for NAND in the iPhone 7, but some possibilities include Samsung, SK Hynix, and Toshiba. The third may be responsible for producing the memory on 256-gigabyte iPhone 7 models.

6 Comments

cintos 113 comments · 17 Years

About 8 years ago

... NAND orders should be at least 2x last year considering the 32GB baseline on iPhone 7

tmay 6455 comments · 11 Years

cintos said:

... NAND orders should be at least 2x last year considering the 32GB baseline on iPhone 7

The corollary of the is that Apple had to wait for worldwide production capacity to grow to do that. Same reason that Apple hasn't committed to OLED's across the iPhone line; Production of isn't sufficient to support iPhone sales volume. Maybe next year.

revenant 610 comments · 15 Years

You mean they saw high chip orders in advance of the debut?

andrewj5790 296 comments · 9 Years

gmgravytrain 883 comments · 8 Years

I think it's still too early to draw any conclusions about iPhone 7 sales. I'm sure it won't be a total flop as predicted but I'm sure sales won't be high enough to satisfy Wall Street. Apple stock will likely remain range-bound for the rest of the year. It's OK if analysts want to remain pessimistic about iPhone sales and Apple stock. What really matters is whether the big investors think they can make money from buying Apple instead of every other tech stock around. Apple really needs to find an additional revenue stream but that's unlikely to happen with Tim Cook in charge.