Roger Fingas
Spotify on Tuesday debuted a feature called the Daily Mix, offering tailored playlists apparently meant to challenge the "For You" content on Apple Music.
Daily Mix material will be updated every 24 hours, and like Discover Weekly and Release Radar, feature tracks selected by algorithm, according to The Verge. Unlike those sections the Daily Mix is less geared toward finding new content, and more about ensuring that each track is something a person will enjoy.
In fact, people should get between one and six Daily Mix playlists per day, depending on genre tastes and specific habits. While each will often have an overriding genre, songs from different genres may be interwoven as long as they flow together. Appropriately, each playlist is identified by a mosaic of album covers and a list of artists.
Spotify won't completely refresh the content each day, but instead just tweak tracks or occasionally replace a playlist.
Apple Music's "For You" section is likewise updated daily, and offers an assortment of playlists and albums to choose from.
Although Spotify is the world's biggest on-demand music service, with 40 million paid subscribers and many more on its ad-based tier, it has been looking to solidify that position given Apple Music's rapid growth. Still less than two years old, the latter is already over 17 million subscribers.
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13 Comments
Had Spotify free for 6 months, this is not enough to entice me to go back to that mess of an offering. Don't get me wrong, the interface etc was great however I just couldn't find anything i was looking for. Contrast that with Apple Music where I could find anything I was looking for and the suggestions we're ridiculously accurate to my taste.
On on that basis I would never ever consider even looking at nor promoting it as an option to friends.
And people says Spotify is for serious listener while Apple Music for casual one. :roll eyes:
if Apple Music wants to leave Spotify in the dust, it's so easy. Uses Amazon strategy. Sell iCloud Drive unlimited for $60 a year (or even $80) and let people upload their own iTunes library then use Apple Music to stream it. (Likewise for videos with Video app)